GSL Professional has supplied 84 Genelec 4430 Smart IP loudspeakers for Finland’s Snow Cape Pavilion at Expo 2020 Dubai. The supply includes a 10-channel immersive loudspeaker array that reproduces specially commissioned sound art by Finnish composer Emilia Takayama, entitled The Land of Snow. Within the Snow Cape Pavilion, over 100 Finnish companies will be presenting world-class solutions in areas such as natural resources and energy, ICT and digitalisation, smart cities, technology, education, health, design and tourism. The Pavilion will focus on ‘Sharing Future Happiness’ by highlighting the symbiosis of people, pure nature and technology. Visitors will be taken on a…
Author: Peter Iantorno
When it comes to bold advertising campaigns, few do it better than Emirates. From the pioneer of human flight, Jetman, flying alongside one of its iconic A380 aircraft, to star turns from the likes of Chris Hemsworth and Jennifer Anniston, the company has always pushed the boundaries to get its message out there. The airline’s latest campaign, which was launched in response to the UAE being moved onto the UK’s ‘amber list’ for travel, continues in this vein, with a member of Emirates cabin crew recreating the classic Love Actually cue cards scene between Andrew Lincoln and Keira Knightley, with…
As COVID-19 restrictions continue to ease in the UAE, Etihad Arena made another step in the right direction on 17 September, welcoming Canadian comic, Russell Peters to perform the first comedy show to take place inside the new venue. With capacity limits still in place, the 3,500 available tickets were snapped up by the eager comedy fans of the UAE over a month before show day. “It’s hugely satisfying,” began Peter Green, Owner of GME Events, which produced the show in association with the Department of Culture and Tourism (DCT) Abu Dhabi and Miral. “We’ve only been alive as a…
Taking place as part of the annual Dubai Summer Surprises (DSS) festival, German superstar DJ Paul Van Dyk brought his world-renowned SHINE Ibiza residency to Dubai’s Coca-Cola Arena for one night only on 19 August. While several hybrid and small-scale shows have taken place in Dubai over the past 18 months, with strict social distancing measures and attendees having to remain seated throughout, significantly, this performance – which also featured support from fellow SHINE Ibiza residents, Egyptian trance duo, Aly & Fila – was the first show since the start of the pandemic where dancing was permitted. “To be the…
In response to the increasing demand for value-added meetings for both remote and in-person attendees, Shure has made the Stem Audio Ecosystem available in the UAE. “With Stem Ecosystem solutions, you can build the perfect customised audio experience,” commented Jacob Marash, Managing Director of Stem Audio. “We are excited to finally offer Stem Audio products to customers across the globe and provide a complete portfolio for all types of environments, whether it requires a fully integrated system or a solution you can install yourself.” With wall and table speakerphones, along with a ceiling microphone that blends into any room and…
AO Drones, part of the AO Creative stable of companies, launched a state-of-the-art, 600-strong fleet of drones inside Dubai’s 150m-high landmark Frame structure, for a campaign to announce the July unveiling of the UAE’s first Nike Jordan Concept store. Specifically designed to be filmed for a Nike Jordan digital and social campaign, the event saw the 600 AO drones programmed to generate a four-layered, three-dimensional, rotating facsimile of the famous Jordan ‘Jumpman’ logo. The logo then morphed into a fully scannable 3D QR code, enabling potential customers to discover more about the store. Due to COVID-19 restrictions in Dubai, the…
L-Acoustics has named Edge Electronics is the newest its newest Certified Provider Distributor for Qatar. “We take pride in distributing some of the world’s most innovative AV brands across the board enabling us to work closely with our clients offering on-site assistance and 24/7 support,” said Pratap Singh, General Manager at Edge Electronics. “Working in a fast-paced market as Qatar, holding local stock enables us to exceed our clients’ expectations.” As a new L-Acoustics Certified Provider Distributor, Edge Electronics will aim to bring the expertise of its knowledgeable team to a new level and further strengthen its customer offering. “L-Acoustics…
Egyptian developer KVRD has selected a MITA (Magic In The Air) system for its new Polaris development in Cairo. Developed by Syncrotek Holding and led by award-winning Lighting Designer, Mohamed Ghanem, MITA is “a mix between technology, art and destination marketing”. The delivery at Polaris comprised the conceptual design of lighting visuals; an acoustics solution to reduce ambient noise from the surrounding highway; design and supply of the audio system; architectural lighting design; architectural light design of the media façade; design for custom polar lights; and design and manufacturing for custom subwoofers. “The identity of Polaris came to fruition through…
Elation’s exclusive distributor in the Middle East, Venuetech Audiovisual & Lighting Systems, has supplied 100 KL Fresnel 4 CW LED Fresnel lights to Al Arabiya’s new, state-of-the-art broadcast studio in Dubai. Integrated into several areas of the modern studio including the main newsroom, the cold white LED lights are utilised for a variety of programming. Following an extensive modernisation of its multi-venue 26,000 sq ft facility including newly designed newsroom and studio spaces, production areas and more, the broadcaster was looking for a fixture to work alongside the curved swaths of LED video present in the studio. Lighting Designer in…
Creative Technology Middle East (CTME) has appointed Kevin Crossley as Head of Operations for the MENA region. With over 19 years of experience in the AV industry, Crossley has extensive knowledge of setting up warehouses in new locations, from sourcing the location and acquiring the premises to overseeing the renovations and crewing to develop a fully operational warehouse that maximises output and minimises costs. “Kevin is one of many strategic hires we have recently made, and we have many more highly skilled professionals joining us over the coming months,” stated Andy Reardon, CTME’s Managing Director. “It is an exciting time…
Optimal Audio, part of the Focusrite Group, has appointed Audiosure as its sole distributor for South Africa. Providing control, amplification, and loudspeakers for small to medium-sized commercial installations, with a focus on supporting multi-zoned venues, the recently launched UK manufacturer aims to deliver simple-to-install, high quality sound systems that can be easily operated by anyone, not just engineers. Audiosure, part of the First Technology group of companies, has been operating in the South African market for more than 20 years and represents a portfolio of top international audio, lighting, and AV brands. Headquartered in Johannesburg, the company also has branches…
The Spendlove Group has launched THE Production TEAM – a new company that combines the group’s skills and expertise to deliver a global event recruitment business. Having already placed several candidates at Expo 2020 across various disciplines, THE Production TEAM is currently recruiting for numerous positions within show production, operations, logistics, project management, technical production and creative. “This business is almost two years in the making – COVID-19 pushed back our original plans for the launch,” commented, Spendlove Group Founder and CEO, Ian Spendlove. “We’ve subsequently had more time to build the foundations and, as it turns out, there’s now…
