Author: Peter Iantorno

Venuetech has partnered with Meyer Sound as the manufacturer’s main distributor and preferred partner in the Middle East. “After a few meetings, a partnership was sealed. It was inevitable as our business philosophies were similar, and the dedication to grow in the pro sound field is shared deeply,” commented Venuetech’s Abdul Razzak Assafiri. “Meyer sound does not need an introduction,” he added. “We have all heard and felt the quality of the actively powered loudspeakers, from permanent installations to live sound systems, it is a staple in the UAE and the Middle East. We are very excited to carry this…

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Creative Technology Middle East (CTME) has made a huge investment in the latest Ayrton lighting fixtures. “Ayrton is recognised as a world-class brand that always pushes technology and design to the limit,” commented Sam Connolly, Head of Lighting at CTME. “They are full of innovation, power, versatility, and unbeatable reliability and I am extremely excited to have these new fixtures added to our existing stock. The investment we have made is unique to the Middle East as we can now offer our clients premium lighting packages for all their indoor and outdoor events across the GCC.” With the Middle East…

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Nominations for the TPMEA Awards are now open! Held on 19 May at Hard Rock Cafe Festival City, Dubai, the TPMEA Awards are a celebration of the best and brightest in the Middle East live events industry. Nominations close on 18 March, and the shortlist will be announced on 24 March at EINO23. There are 22 categories to nominate in, so make your selections here. www.tpmeaawards.com

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Powersoft has expanded its global network by appointing Proaudio as distributor for South Africa. Trading under the name Proaudio and Audio Pack since 2001, the South African distributor has established a thriving business within the music industry, working alongside globally recognised brands such as Pioneer DJ, RCF, MIDAS Mixers, and Audio-Technica. Owner and Managing Director, Joss Pack realised the demand for high quality, branded DJ products in South Africa so drew upon years worth of knowledge and contacts accumulated from working in the pro-audio industry, to form the flourishing distribution company it is today. “We know Powersoft has market-leading products…

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More than 70 Christie laser projectors are helping to inspire visitors in Mission Possible – The Opportunity Pavilion at Expo 2020 Dubai. Bringing the Sustainable Development Goals (SDGs) to life, the interactive exhibition journey addresses the most fundamental global challenges of our time and sheds light on what can be achieved when individuals and communities work together. A total of 72 Christie laser projectors were installed to deliver engaging visuals throughout. Guests are greeted by an introductory video that sets the scene for the pavilion and the visitor journey ahead. The pavilion is then divided into three ‘tracks’, each focusing…

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With an extensive and ever-evolving stock of intelligent lighting and LED, Colour Sound Experiment has become a mainstay of the industry in the 33 years since it began in 1989. In recent years, the UK-based company has seen demand for its services skyrocket in the Middle East, with Saudi Arabia in particular proving a fruitful market. “The volume of shows we were being asked to look at in the country was astounding,” commented Managing Director, Haydn Cruickshank. To service this sustained demand in the country, the company has opened a brand-new office in Jeddah. A 30,000 sq ft facility, the…

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Even before a ball was kicked at the hosts’ opening FIFA Arab Cup Qatar 2021 match against Bahrain, there was a feast for the eyes as the newly inaugurated Al Bayt Stadium staged a stunning opening ceremony. In a show befitting the historic occasion, fans were treated to a jaw-dropping pyrotechnics and projection display, along with beautiful choreography and performances that featured traditional themes, scenes, and costumes from the Arab region. Having previously delivered numerous large-scale projection-mapping projects in Qatar and with a local office in the country, Creative Technology (CT) was entrusted with the video projection elements of the…

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Elation Professional has welcomed experienced industry professional, Jonas Stenvinkel to its European-based sales team. Stenvinkel, a native Swede who works from a base in London, joined the growing Elation sales department on 1 March and is tasked with overseeing some of the company’s most important growth markets including Greece, Turkey, the Middle East, the Indian subcontinent, and Africa. A 20-year industry veteran, Stenvinkel brings with him broad international sales and marketing experience and has a proven track record in leading sales teams to new goals and growth. He comes to Elation from a similar position at Ayrton. His industry journey began at…

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NFiLED has appointed Ashish Saarsar as Sales Manager for the fixed installation market in Qatar. Saarsar brings a solid track record of accomplishments and over 15 years of experience in various Sales and Consulting roles within the pro-AV industry including his latest position as Sales Manager for a prominent AV distributor in Qatar. “We are delighted to welcome Ashish onboard,” said Marco Bruines, Senior Vice President of INFiLED EMEA. “Ashish is our latest addition to the Middle East team, and we believe that his ability to develop long-term customer relationships as well as his solid business skillset will be key…

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QSC has appointed NMK Electronics as its new distribution partner in the GCC, as well as the Republic of Iraq. NMK will offer the company’s full line of professional audio products as well as the Q-SYS cloud-manageable audio, video and control platform. The collaboration will commence on 1 April. “With more than 30 years of experience in AV distribution in the region, NMK has strong connections with partners and a deep understanding of the market,” said Chant Utukian, Director MEA at QSC. “Together, we will further strengthen the QSC brand in the Middle East region and offer customers technology to…

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Martin Professional Middle East (MPME) has expanded its workforce with the appointment of Dureid Yaghi and Omar Nemer to the Design and Sales teams respectively. With a wealth of experience in lighting and set design Yaghi joins as Head of Design. “I am excited to work with the wonderful MPME design team and get involved in the high-end technology and quality solutions that MPME provides,” he commented. A graduate from the Brera Academy of Fine Arts in Milan, working as an Art Director and Set Specialist on several TV sets over the years including Future TV, Yaghi brings a creative…

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Every year, the UAE’s National Day celebration is one of the most important dates in the region’s live events calendar. With 2021 marking the country’s Golden Jubilee, the UAE National Projects Office pulled out all the stops, calling on most of the same team behind the hugely successful 49th National Day celebration in 2020 – which centred around a unique kinetic sculpture installed in the Abu Dhabi mangroves – to ensure that the extra-special anniversary would be celebrated in style. Reprising her role as Artistic Director and Designer, Es Devlin once again worked with LarMac PROJECTS Executive Creative Producer, Jo…

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