Having spent the past 18 years working in public relations, I’ve seen firsthand that when it comes to making events…
Early on, the more experienced drivers told us that speed was not what made a finisher in the 2026 Dakar…
The Middle East has long had a reputation for leading the way when it comes to fireworks, drone shows and…
Anyone who has spent time backstage in the Middle East knows that the energy can get incredibly chaotic, incredibly fast.…
There was a time when scale alone defined success in the events industry. Bigger stages, larger crowds and more elaborate…
Right now, the region is going through a moment of tension. Headlines move quickly. Markets react quickly. Industries like ours,…
“We want something never before seen.” Almost every client conversation I have starts this way. I understand the thinking; it…
The live events sector in Saudi Arabia has evolved at a remarkable speed in recent years. Driven by the ambitions…
The Middle East has never lacked ambition. From record-breaking opening ceremonies to immersive mega-events and headline-grabbing international tours, the region…
The live events industry has always been fast paced, particularly here in the Middle East – we solve problems quickly…
