“In 2020, we saw a new event type rise out of the ashes caused by COVID-19 – the new, fast-growing market of virtual events. In 2021, hybrid events were added to cater for a mix of in-person and remote speakers and audiences, continuing the growth albeit at a slightly slower pace. However, what will happen in the years to come? https://issuu.com/mondiale/docs/tpmea33_digitallr/56 Photo: 3Monkeys www.3monkeys.net
Author: Peter Iantorno
As online shopping continues to dominate in the UAE, Shure has announced the launch of its new online store, offering customers direct access to purchase Shure products online. As of today, customers in the UAE can buy a wide variety of Shure audio products including headphones, earphones, and wired and wireless microphones through a reliable and easy-to-use platform. “The new Shure shop is a platform that will bring Shure even closer to its customers here in the United Arab Emirates,” said Chicco Hiranandani, Director at Shure in Middle East and Africa. “We are excited to launch this new e-commerce site…
The UAE Pro League held its 2020/2021 season awards ceremony on 16 August at Emirates Palace Auditorium, with 200 VIP guests in attendance as well as a large TV and social media following tuning in live to celebrate the achievements of the league’s top teams, players, and managers. Sharjah-based No1 Events provided the technical production for the event, with MediaPro International supplying the video solution. No1 Events’ remit for the project was extensive and varied, comprising everything from creating a system to simplify the entry process, to a showstopping reception area and the main show. Project Director, Mirco Resta explained that the first task was to create a high-tech entry system, which would…
DWR Distribution has added Jaques Pretorius to its technical support and training team. “I’ve seen Jaques at work over the past 10 years, and he is always someone with a lovely nature while being clued up on the technical side,” commented Duncan Riley of DWR Distribution. “We are very glad to welcome him to the team and hope that he will enjoy a long and happy stay.” Taking over the role of Jannie de Jager, who recently left the company to pursue a new career, Pretorius will focus on MA Lighting support, head the training department, present training courses, play…
Tyler Davis-Smith has never been one to back down from a challenge. Having launched his new company last year at the height of the COVID-19 pandemic, the Energie Entertainment Founder and CEO has battled the odds to build an entertainment agency that has delivered events at some of the UAE’s most prestigious locations, including Coca-Cola Arena, Etihad Arena and Dubai World Trade Centre. However, for perfectionist Davis-Smith, there is always room for improvement. “Are we where I wanted and expected us to be? No,” he stated, honestly. “We launched in August 2020 and hit our peak in November and December. Ideally things would have continued in the same vein, but as soon as…
PRG was appointed by Pico to deliver the engineering of 2,000 customised LED tiles for the UK Pavilion at Expo 2020 Dubai. A mesmerising cone-shaped structure, the UK Pavilion boasts a 25m-high circular façade integrated into the wooden sculpture, which was created by world-renowned designer Es Devlin. The UK Pavilion uses an advanced AI learning algorithm developed in collaboration with Google Arts & Culture, which allows visitors to add their word to a continuously changing Collective Message from humanity to the universe displayed on the LED modules. The LED tiles were supplied by PRG’s Projects team, sourcing the bespoke LED…
GSL Professional has supplied 84 Genelec 4430 Smart IP loudspeakers for Finland’s Snow Cape Pavilion at Expo 2020 Dubai. The supply includes a 10-channel immersive loudspeaker array that reproduces specially commissioned sound art by Finnish composer Emilia Takayama, entitled The Land of Snow. Within the Snow Cape Pavilion, over 100 Finnish companies will be presenting world-class solutions in areas such as natural resources and energy, ICT and digitalisation, smart cities, technology, education, health, design and tourism. The Pavilion will focus on ‘Sharing Future Happiness’ by highlighting the symbiosis of people, pure nature and technology. Visitors will be taken on a…
When it comes to bold advertising campaigns, few do it better than Emirates. From the pioneer of human flight, Jetman, flying alongside one of its iconic A380 aircraft, to star turns from the likes of Chris Hemsworth and Jennifer Anniston, the company has always pushed the boundaries to get its message out there. The airline’s latest campaign, which was launched in response to the UAE being moved onto the UK’s ‘amber list’ for travel, continues in this vein, with a member of Emirates cabin crew recreating the classic Love Actually cue cards scene between Andrew Lincoln and Keira Knightley, with…
As COVID-19 restrictions continue to ease in the UAE, Etihad Arena made another step in the right direction on 17 September, welcoming Canadian comic, Russell Peters to perform the first comedy show to take place inside the new venue. With capacity limits still in place, the 3,500 available tickets were snapped up by the eager comedy fans of the UAE over a month before show day. “It’s hugely satisfying,” began Peter Green, Owner of GME Events, which produced the show in association with the Department of Culture and Tourism (DCT) Abu Dhabi and Miral. “We’ve only been alive as a…
Taking place as part of the annual Dubai Summer Surprises (DSS) festival, German superstar DJ Paul Van Dyk brought his world-renowned SHINE Ibiza residency to Dubai’s Coca-Cola Arena for one night only on 19 August. While several hybrid and small-scale shows have taken place in Dubai over the past 18 months, with strict social distancing measures and attendees having to remain seated throughout, significantly, this performance – which also featured support from fellow SHINE Ibiza residents, Egyptian trance duo, Aly & Fila – was the first show since the start of the pandemic where dancing was permitted. “To be the…
In response to the increasing demand for value-added meetings for both remote and in-person attendees, Shure has made the Stem Audio Ecosystem available in the UAE. “With Stem Ecosystem solutions, you can build the perfect customised audio experience,” commented Jacob Marash, Managing Director of Stem Audio. “We are excited to finally offer Stem Audio products to customers across the globe and provide a complete portfolio for all types of environments, whether it requires a fully integrated system or a solution you can install yourself.” With wall and table speakerphones, along with a ceiling microphone that blends into any room and…
AO Drones, part of the AO Creative stable of companies, launched a state-of-the-art, 600-strong fleet of drones inside Dubai’s 150m-high landmark Frame structure, for a campaign to announce the July unveiling of the UAE’s first Nike Jordan Concept store. Specifically designed to be filmed for a Nike Jordan digital and social campaign, the event saw the 600 AO drones programmed to generate a four-layered, three-dimensional, rotating facsimile of the famous Jordan ‘Jumpman’ logo. The logo then morphed into a fully scannable 3D QR code, enabling potential customers to discover more about the store. Due to COVID-19 restrictions in Dubai, the…
