Spectrum Audio Solutions has commissioned another strategic round of investments. The move aims to bolster the company’s audio, lighting, and trussing inventories to meet the evolving demands of high-profile live events. Known for delivering unparalleled technical reinforcement for some of the most prestigious events in the region, the company continues to cement its reputation as a trusted partner for world-class productions. And Maria Rodrigues – the dynamic 23-year-old director of Spectrum Audio Solutions – has been instrumental in shaping the company’s success with her visionary leadership that has driven the company’s innovative approach, and her hands-on involvement in operations that…
Author: James Robertson
Mowzz Entertainment makes major investments in L-Acoustics’ K Series loudspeaker lineup and one of the first Celto Acoustique isoRAY system in India. “From its inception, Mowzz has only partnered with globally reputed brands for its inventory – be it loudspeakers to backline and anything in between. We’ve consistently set the benchmark for quality and performance in everything that we’ve done over the past 33 years; and this year proved to be the perfect time for Mowzz to leap into a new era of performance excellence!” exclaimed Zakir Alladin, founder director of Hyderabad based ace rental solutions company Mowzz Entertainment, who…
Creative Technology (CT), has invested in Ayrton lighting products, distributed by Procom Middle East in the GCC and Lebanon. This significant investment underscores CT’s dedication to delivering world-class lighting solutions and elevating client experiences across the Middle East region. The investment includes 100 units each of the Argo 6 FX100, Kyalami, Rivale Wash, and Cobra fixtures, as well as 120 Rivale Profile fixtures. These versatile and powerful fixtures are renowned for their exceptional performance, reliability, and innovative features. These state-of-the-art lighting fixtures will elevate Creative Technology’s ability to deliver stunning, immersive lighting designs and visuals. This investment ensures Creative Technology…
Renkus-Heinz has partnered with HASOUB, a premier regional distributor specializing in Extra Low Voltage (ELV) systems and Information and Communication Technology (ICT) solutions, based in Jeddah, Saudi Arabia. This collaboration marks a pivotal step in Renkus-Heinz’s expansion in the Middle East, where the demand for professional AV integration solutions is rapidly growing. With HASOUB’s robust regional presence and expertise, Renkus-Heinz’s award-winning sound solutions will now be accessible to diverse sectors, including smart buildings, education, hospitality, and entertainment. “MEA is one of the most promising yet challenging regions when it comes to delivering best-in-class professional solutions,” said Karan Kathuria, director of…
Registration has opened for ISLE 2025, which will take place in SHENZHEN WORLD, China from 7-9 March, 2025. The last session of ISLE attracted more than 1,000 onsite and online exhibitors, and 210,000 on-site visits from 100+ countries – and next year’s event is expected to be even bigger. Located in the Greater Bay Area – renowned as a production hub for LED displays, as well as integrated system products – the ISLE will highlight the latest innovations from leading brands, such as Leyard, Absen, Unilumin, LEDman, AOTO, LianTronics, BOE, Skyworth, Hisense, etc. ISLE will present an eye-catching 800 square…
3DB has significantly boosted its lighting and networking capabilities, incorporating an array of advanced Chauvet lighting fixtures and Luminex networking equipment into its inventory. This strategic investment positions 3DB as one of the region’s largest stockists of Chauvet Mavericks, empowering them to deliver cutting-edge lighting experiences across a range of event types and sizes. Among the new additions are 3DB’s 38 Chauvet Maverick Storm 2 Profile units and 30 Maverick Storm 2 Beam Wash fixtures, known for their high output and versatile functionality. The Rogue Outcast 1 Beam Wash—also with 38 units in stock—offers compact, powerful performance, ideal for events…
Swisson’s products are designed to enhance the performance and reliability of professional lighting and control systems. They offer a wide range of DMX testers, splitters, nodes, and network switches to efficiently distribute and manage DMX signals in complex lighting setups. Swisson’s Ethernet DMX nodes and switches facilitate seamless integration of DMX with network-based control systems. Renowned for their exceptional quality, reliability, and innovative features, Swisson’s products are widely trusted by professionals in theater, concert touring, live events, and architectural lighting. “By partnering with Swisson, Procom is proud to be the exclusive distributor of their innovative solutions in the Middle East.…
Focal Point VR has won the Best Innovation Project award at the Broadcast Tech Innovation Awards 2024 in collaboration with Vislink. This accolade recognises Focal Point VR’s groundbreaking work in delivering an immersive virtual reality (VR) experience for the Abu Dhabi Autonomous Racing League (A2RL). The A2RL series, which debuted in April 2024, at the Yas Marina Circuit in Abu Dhabi, showcases AI-driven, Dallara-built Super Formula cars capable of reaching speeds up to 300 km/h. Through Focal Point VR’s partnership with Vislink, we provided state-of-the-art wireless on-car broadcast solutions, enabling fans worldwide to experience real-time, 360-degree VR views from the cockpit…
Powersoft is further expanding its distributor network by welcoming MIFA Musique as its newest distributor in Morocco. The appointment will significantly strengthen Powersoft’s presence globally and the company’s footprint in North Africa, bringing its renowned audio solutions to a wider audience across Morocco. Founded 29 years ago, MIFA Musique has become one of Morocco’s leading high-quality audio solutions provider. Housing world-class audio brands, the distributor has amplified its portfolio with industry leader Powersoft. Part of the MIFA Group, which operates in three branches: mobility and leisure/ entertainment, professional equipment and services, MIFA Musique operates through various locations in Casablanca, Rabat,…
Set to become the world’s tallest building, at an incredible height of over 1 kilometer, construction of the Jeddah Tower (formerly known as the Kingdom Tower) in Saudi Arabia recommenced recently following a six-year hiatus. To celebrate, the portion of the structure which had already been completed (approximately one third of the planned height) was illuminated for three weeks this September, which also coincided with the 94th Saudi National Day. Creating a true spectacular, the building was adorned with 60 ADJ Hydro Beam X12 moving head fixtures, which were used to fill the night sky with piercing aerial effects that…
d&b audiotechnik is moving closer to its customers in the region with the opening of a new Middle East subsidiary in Dubai from November 2024. Brad Maiden, General Manager, will head up the new d&b office, supported by a team for Regional Sales and Education and Application Support. The team will provide product and market expertise, develop strategic partnerships and a regional training program, which is already in place. Together with its network of experienced sales, integration and rental partners, d&b audiotechnik’s mission in the Middle East is to deliver exceptional customer experiences across a range of industries. As an…
Giochi di Luce (GDL) has expanded its lighting inventory with the latest CHAUVET Professional equipment. As the official distributor of CHAUVET Professional, NMK Electronics played a key role in this exciting acquisition, partnering with GDL to bolster their lighting capabilities. This collaboration empowers GDL to elevate its event production services, ensuring exceptional lighting experiences that captivate audiences across the region. The new additions include the Chauvet Color Strike M, Chauvet Rogue Outcast 1 Beamwash, Chauvet Colorado PXL Bar 8, and Chauvet Rogue Outcast 1L Beam. These state-of-the-art fixtures are designed to provide superior performance, flexibility, and striking visuals, making them…
