Author: Peter Iantorno

Creative Technology (CT) has become the first in the Middle East to invest in ROE Visual Vanish V8T LED. “We are thrilled to be the first in the Middle East to introduce the ROE Vanish V8T to our clients with a substantial investment of 720 sq m,” commented Andy Reardon, CTME’s Managing Director. “This investment underscores our commitment to providing our clients with the latest and most innovative solutions in event technology.” With its remarkable 50% transparency, the cutting-edge LED panel marks a significant advancement in outdoor display technology. Designed with ease of use and transport in mind, the V8T…

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While football has been popular in Saudi Arabia for a long time, it’s only in the past year that the Saudi Pro League has captured the attention of football fans outside the country, thanks to an unprecedented slew of incoming big-name transfers, including Cristiano Ronaldo, Sadio Mané, Karim Benzema, Riyad Mahrez, Jordan Henderson, and many, many others. One of the largest jewels in the league’s newly bedazzled crown is Brazilian superstar Neymar, who left Paris Saint Germain for Riyadh-based Al Hilal for a reported $100m. To mark Neymar’s arrival, SELA produced a spectacular drone and firework show, working in collaboration…

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Carved from the rock of the Sahkir desert, the spectacular Al Dana Amphitheatre is a one-of-a-kind 10,000-capacity venue that has hosted some of the world’s biggest A-list stars since it opened in late 2021 – including Backstreet Boys, Bruno Mars, Imagine Dragons, Post Malone, Kings of Leon, and Eric Clapton to name just a few. With the Bahrain live events scene growing at pace, Al Dana Amphitheatre is perfectly positioned to serve this rapid development and bring new experiences to regional music fans as well as attract new audiences to the Kingdom. https://issuu.com/mondiale/docs/tpimea44_digitallr/48 Photos: Al Dana Amphitheatre www.aldana.com.bh

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In May, Abu Dhabi Motorsports Management and Flash Entertainment merged to form Ethara – a new powerhouse operation destined to have a massive impact on the region’s live events scene. Just a few months later, the company announced a landmark joint venture with the world’s biggest arena operator, Oak View Group (OVG), signalling OVG’s long-awaited expansion into the Middle East. “The Middle East is home to some of the world’s fastest growing economies and live entertainment markets, so our new offering in the region is a natural step for OVG to take,” said Tim Leiweke, Chief Executive Officer of Oak…

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It’s fair to say that when it comes to live and corporate events and even permanent installations in the Middle East, bigger, bolder, and brighter is generally considered better. With the ability to display pretty much any content onto almost any size and shape of surface, projection mapping has proved to be the ideal solution for many of the region’s event organisers and building developers in recent years, with ever larger and more elaborate projects pushing the boundaries of the technology.  https://issuu.com/mondiale/docs/tpimea44_digitallr/66 Photos: CTME, Digital Projection, Maxin10sity, MPME  www.ct-group.com www.digitalprojection.com www.lasersaga.com www.maxin10sity.net www.martinpro-me.com

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With global megastar performers and legions of devoted fans the world over, K-pop is a genre that is experiencing a rapid increase in popularity that extends far outside of its South Korean origins. One country that has developed a particular affinity with the genre is Saudi Arabia, with the Kingdom welcoming several high-profile acts including the likes of BTS and BLACKPINK, and even hosting conventions and festivals devoted entirely to K-pop culture. Experiential agency sweetwater KSA has been the driving force behind many of Saudi Arabia’s most successful K-pop shows – including last year’s Saranghae KSA (TPMEA #38) – and…

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Founded in Dubai in 2018, Pitchblack started life as a specialist draping rental company aiming to fill a gap in the market. “There were companies selling fabric, but when clients wanted to drape a ballroom, they would often have to buy the drape. It became so expensive that it was cost prohibitive for a lot of clients,” recalled Founder and Technical Director, Mark Hammond. “I also found that whilst some companies did own drape, it tended to be an afterthought and stocks were poorly maintained.” In response to this, Hammond, who was working as a freelancer rigger at the time,…

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Kuwait warmed up for its National Day and Liberation Day celebrations with a series of stunning drone shows taking place over eight evenings in the lead up to the big night. Zain Kuwait and the Touristic Enterprises Company invited AO Multimedia & Drones to provide the spectacular shows, which featured a fleet of 2,000 LED drones swarming above Green Island. “We have been a leading partner for innovative event technology all over the Middle East for many years. Our multimedia shows – including the world-famous FALCON searchlights – have made major impacts in illuminating many capitals since 2000,” commented AO…

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NMK Electronics celebrated the start of event season across the GCC with a spectacular Season Kick-off Party on 6 September at Hard Rock Café, Dubai. Dedicated to NMK’s partners and peers, the evening was a celebration of the camaraderie among the region’s event industry, providing an opportunity for everyone to connect, play, and win in a series of engaging games and activitieswith a range of prizes on offer, including thrilling skydiving experiences, gourmet brunch vouchers, and luxurious staycations. On the night, NMK showcased live demonstrations of the latest market solutions from the likes of Shure, Epson, Bose, Chauvet, Avid, Allen…

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“Sustainability across the Middle East events and exhibitions industry is fast gaining attention and importance. Increasingly, businesses in the region are recognising the need to adopt more sustainable practices to reduce environmental impact, promote social responsibility, and ensure long-term economic viability. “This is especially prescient with the UAE declaring 2023 as the Year of Sustainability, alongside being the host country for COP28. Now the events industry, often seen as unavoidably wasteful and excessive, needs to show the world that it can lead the way in sustainable design, waste disposal, sourcing, and recycling. It also has an incredible story to tell…

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Honouring the best in the Indian film industry, the 23rd International Indian Film Academy Awards saw some of Bollywood’s biggest stars descend on Abu Dhabi’s Etihad Arena for a weekend of glitz and glamour, featuring unforgettable performances from the likes of Salman Khan, Varun Dhawan, Kriti Sanon, Nora Fatehi, and Rakul Preet Singh. With the COVID-19 pandemic forcing the previous two years of the awards to be cancelled, this year the organisers were determined to deliver an audio-visual treat to the live and broadcast audience. Aiming to deliver on this brief was SLS Production, which was tasked with providing video,…

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A full-service live events agency with over 20 years of experience in delivering high-end events around the world, from COP26 to the G7 and NATO Summits, Identity is a bona fide big player on the global live events market. With the UK-headquartered firm widely regarded as a market leader, when the company announced its much-anticipated formal expansion into the Middle East with the opening of offices in Abu Dhabi and Dubai, it was no surprise to see the wave of optimism that spread throughout the UAE. Heading up the Middle East operation is General Manager Ryan Perkins, who brings more…

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