UAE Union Day is always a special occasion for the nation, and with this year’s celebrations coinciding with the country’s landmark role as host of COP28, the eyes of the world were well and truly on the UAE. Tasked by the National Projects Office with producing a ceremony that illustrated the UAE’s sustainability story and shared a message of hope and optimism, the Organising Committee of the 52nd Union Day Celebrations once again brought together an all-star cast of collaborators, including Creative Director and Designer, Es Devlin, and Lead Producer, People.
Catching up with TPiMEA after the dust had settled, Managing Director of Spectaculars by People, William Jensen, reflected on the undertaking. “This is the fourth year that we have been involved and the second year in a row that we have led the project,” he began. “The more you do something, the better you get, and following a successful production last year, we worked with the National Projects Office to ensure that this year would be smoother, more efficient and have an even better output.”