INFiLED has appointed NMK Electronics, a Midwich Group company, as its distributor in the GCC. “We are proud to add another top-tier brand to our portfolio,” said Neil Carroll, Brand Manager at NMK Electronics. “INFiLED is not only a recognised leader in LED innovation, but they are also highly respected in the rental world which is another key segment we are actively developing. This collaboration reinforces our commitment to delivering more than just technology; we bring value, service, and industry-leading knowledge to every project.” The extensive portfolio of INFiLED spans a diverse range of applications, from corporate environments and broadcast…
Author: Peter Iantorno
Starway has appointed Gomedia as its official distributor for Morocco. As a key player in the audiovisual industry in North Africa, Gomedia will represent the French manufacturer throughout Morocco, offering its full range of products to user in the country and surrounding areas. “This collaboration will allow us to bring our expertise to the region and work on some truly creative projects,” Starway stated. “We believe this partnership will open up great opportunities and highlight the amazing talent of local experts. Together, let’s make the magic of light shine! www.starway.eu www.gomedia.ma
MA Lighting International has appointed Procom Middle East as its exclusive distributor in the GCC and Lebanon. This strategic collaboration will officially commence on 1 January, 2025. “We are delighted to join hands with Procom Middle East as our trusted partner in the GCC region and Lebanon,” stated Stephan Saremba, Managing Director of MA Lighting International. “Our two companies are united by a shared dedication to offering premium products, exceptional customer care, and innovative solutions that cater to the unique demands of the markets we serve. “With Procom’s expertise and commitment, we look forward to enhancing our engagement with current…
Avolites has announced a change in partnership in the Middle East, which will see the UK-based lighting and visual control manufacturer distributed and serviced by Robe Middle East as of 1 January, 2025. Service and support throughout all Middle Eastern countries will be managed via the considerable resources, experience and organisational infrastructure of Robe Middle East, headed by managing director Elie Battah and his talented team. It will give Avolites investors, users, and customers in the area access to the Robe Middle East Technical Centre, which will become the hub for Avolites sales, tech support, repairs and returns plus an…
When it comes to incorporating cutting-edge technology into a live show, very few can even come close to Eric Prydz. As well as being one of the world’s most popular electronic music DJs, the pioneering producer is thoroughly committed to pushing the boundaries of what is possible in the live experience, employing bespoke, state-of-the-art 3D projection technology, coupled with dazzling lighting and lasers, to create his signature HOLO show. Following the artist’s appearance at Sónar, Barcelona, for the festival’s 30th anniversary in June 2023, Prydz once again linked up with the Sónar team, this time bringing HOLO to the Middle…
The recent news that Wynn Resorts has been granted the UAE’s first ever commercial gaming licence for an integrated resort on Al Marjan Island has catapulted Ras Al Khaimah into the global consciousness, with the northern emirate suddenly becoming a hotbed of international investment and development. Aiming to position Ras Al Khaimah as a premier events and entertainment destination, RAK Hospitality partnered with some of the world’s leading event organisers – Backbone International, TWOFIFTYK, and Tribe Company – to launch Seven Wonders: a series of seven events, with seven artists, set to take place over seven weekends in 2025, across…
Whenever a new Disney show is developed, elite levels of production are the minimum requirement, and in the case of Disney: The Magic Box – which launched in Buenos Aires, Argentina, before being re-imagined for South Africa ahead of its international tour – only the very best would do. “One of the remarkable features of our Magic Box, and one that always makes me proud is how we managed to assemble such a stellar team of talent from across continents,” commented Felipe Gamba, who conceived, co-wrote and produced the show. “While our glorious cast is entirely South African, and testament…
The Middle East is a region that d&b audiotechnik has had its eye on for quite some time, and in recent years the German manufacturer has stepped up its interest with a series of new strategic partnerships aimed at increasing its presence in the territory. With the foundations now firmly in place, the company has taken the logical next step by formally opening its new regional subsidiary, d&b audiotechnik Middle East, headquartered in Dubai. Heading up the operation is Brad Maiden, who joined the company as Vice President of Business Development and now assumes the role of General Manager with…
If you’ve been at enough concerts, conferences or corporate events in South Africa, Saudi Arabia or the UAE over the past couple of decades, there’s a decent chance that you’ll have found yourself inside an In2Structures venue. With a wide range of benefits, the company’s distinctive domes have become a popular choice for event producers and organisers all over the region, and now as the company celebrates its 20-year anniversary, the industry demand for its offering is showing no signs of slowing down. The origins of In2Structures can be traced back to long before it got its current moniker. Founded…
While most companies in the region would claim to be a great place to work, not many have the evidence to back it up. However, Encore UAE can legitimately claim this title, with the company once again achieving year-on-year engagement certification in the Great Place to Work survey for the third consecutive year. “This remarkable achievement is a testament to our unwavering dedication to creating a workplace where everyone can thrive, feel appreciated, listened to, and respected,” commented General Manager Martin Lubach. “It reflects everything we stand for as a business, especially in our local operations.” With Encore UAE scoring…
Ever since Saudi Arabia emerged as an international event-hosting nation, the subject of Nitaqat – or Saudisation – has been a hot topic among those with a vested interest in the development of the country. As easily the biggest driving force in the Saudi Arabian live events industry, it’s no surprise that MDLBEAST is once again at the forefront of the issue, with its recently launched BEAST ED initiative aiming to develop the next generation of Saudi events professionals. “We are determined and dedicated to the task of putting young Saudi talent into the right positions to take us forward,”…
While the drone show is still a relatively new development in the overall historical context of live events, the massive growth in popularity of the medium in recent years has seen it become de rigueur at major festivals, opening ceremonies and even corporate events all over the world – with the Middle East proving to be a particularly fertile breeding ground for the most advanced examples of the technology. So far, the most common form of drone show has been a large outdoor spectacle, with a massive fleet swarming to produce incredibly detailed and often animated images as well as…
