EM Acoustics has announced its partnership with 7Hertz, a prominent supplier of audio technology across the Middle East. This partnership will strengthen EM Acoustics’ reach into new markets and bring the brand’s high-quality portfolio of loudspeakers, including point sources, line arrays, subwoofers and related electronics, to new audiences. “We are thrilled to announce our partnership with 7Hertz, who are truly aligned with our ethos in terms of their expertise and their commitment to quality,” said Roger Harpum, Business Development Manager at EM Acoustics. “We are excited to introduce our product portfolio to this rapidly expanding market with such an outstanding…
Author: Alicia Pollitt
Saadiyat Nights, an open-air music series held on Saadiyat Island in Abu Dhabi, returned with a star-studded line up of local, regional, and global talent. Amongst the performers were Clair Global touring clients Jennifer Lopez, Robbie Williams, Christina Aguilera, Gwen Stefani and Lionel Richie, plus a performance by Egyptian composer and pianist, Omar Khairat. Clair UAE supplied audio, comms and radios, working closely with most of the artists to replicate identical touring packages, ensuring performers and crew were at their most comfortable when visiting the region. At the specially constructed open-air venue, audience experience is a priority, as is the…
When Lighting Designer, Simon King, took on DreamScapes, the latest production by Joburg Ballet, he was presented with the opportunity to integrate Robe T1 Profiles and T11 fixtures into his creative vision. Staged at the Roodepoort Theatre, DreamScapes marks Joburg Ballet’s first production of the 2025 season. A dynamic triple bill, the show highlights the company’s dedication to artistic innovation, cultural celebration, and technical excellence. It also marked a homecoming, as this was Joburg Ballet’s first performance at the Roodepoort Theatre in a decade — a return made even more memorable by a beautiful and precise lighting design. To help…
Arabsat has partnered with Grass Valley to launch a new suite of cloud-based broadcast services. Powered by Grass Valley AMPP OS (Agile Media Processing Platform), the new Playout X offering introduces a scalable, cloud-native media platform designed to meet the evolving needs of broadcasters across the Middle East, Africa, and beyond. This strategic collaboration, formalised at CABSAT 2024, marks a milestone in Arabsat’s digital transformation journey. Traditionally reliant on on premises infrastructure, Arabsat has stepped up its video distribution with a state-of-the-art cloud-based architecture—offering clients more flexibility, faster deployment, and enhanced operational efficiency. The Playout X suite features three tailored…
As part of Nike’s annual Air Max Day celebrations this year, METHOD x MADNESS studio in Johannesburg hosted a pop-up Dolby Atmos listening experience featuring a 7.1.4 monitor layout and Audient ORIA. The event gave listeners the chance to hear each of the performing artists’ new music in Dolby Atmos, mixed by the studio, whilst finding out more about the newest Air Max Dn8 shoe. Taking place in the old Sheriff’s building, the compact listening setup comprised the ORIA immersive audio interface and monitor controller and Genelec speakers. Rici from METHOD x MADNESS studio described the setup “It’s nice and…
Disguise will showcase trends and technologies driving the next dimension of entertainment at the Middle East’s top trade shows this May. Any broadcaster, sports franchise or filmmaker who wants to captivate audiences using virtual production, extended reality or augmented reality can meet the Disguise team at these trade shows. Showgoers can also experience Disguise technologies for themselves and find out more about how immersive visuals can do everything from impressing sports fans in stadiums and audiences in cinemas to lighting up the world’s tallest skyscrapers. “With mega projects like NEOM and Qiddiya, and global events such as World Expo 2030…
Powersoft has announced the appointment of Audio Technology as its new distributor for Egypt. The distribution agreement will strengthen Powersoft’s presence in the region, leveraging Audio Technology’s strong reputation in the Middle East, built on engineering, planning, supply and after-sale services. Established in 1993 in Cairo, Audio Technology is Egypt’s market leader in light current integration and audio consumer electronics. With over 450 employees, Audio Technology represents over 30 international manufacturers in the proAV industry and provides a comprehensive portfolio of solutions across AV, security, professional systems and retail industries. “We have always been aware of Powersoft’s reputation, including in…
SLS Production has made a strategic investment in INFiLED’s GX Series, adding 1000 sqm to its existing inventory of INFiLED’s GX Series LED displays. Having worked with INFiLED for three years, the company values the manufacturer’s reputation for providing reliable, innovative technology, with the latest purchase strengthening SLS Production’s commitment to providing high quality AV solutions for live events. “In the production business we need equipment that can perform under pressure while delivering stunning results and INFiLED has consistently met our high standards,” said Edwin Cheeran, managing director at SLS Production Middle East. “The GX Series has been on our…
Creative Communication Group has significantly advanced its technical capabilities with an acquisition from Edge, NMK’s partner company in Qatar. This new investment includes an array of L-Acoustics equipment, establishing CCG as the largest holder of L-Acoustics gear in the country. CCG has received an initial delivery of L2 loudspeakers, L2D models, and KS28 subwoofers. “This investment reflects our dedication to providing unmatched audio experiences for our clients. With the L-Acoustics L2D and L2 systems, we’re now equipped to redefine audio production quality in Qatar,” Shaun Brown, Director of Audio at CCG, commented. “Edge has been a crucial partner in reaching…
Modulo Pi has announced the certification of illumin8studios’s Steve Critchley and Peter Winter, the first official trainers for Modulo Pi’s media server solutions in the Middle East. Critchley and Winter from illumin8studios, based in Dubai, UAE, recently completed an in- depth trainer certification program at Modulo Pi’s headquarters in France. illumin8studios has quickly established itself as a player in the region, drawing on the extensive experience of its team members, each with over a decade of expertise in delivering creative and technical solutions across the Middle East. During their week-long training at Modulo Pi, Critchley and Winter underwent comprehensive, hands-on…
Brompton Technology has announced the appointment of Hassan Abu Minshar as Technical Sales Manager for the MENA (Middle East and North Africa) region. Abu Minshar brings to his new role over two decades of experience in the Pro AV industry and live events. Before joining Brompton, Abu Minshar worked with image processing manufacturer Analog Way where he successfully managed sales and operations in the Middle East, and built relationships with rental and staging companies, AV system integrators and LED manufacturers. Abu Minshar expressed his excitement about joining Brompton: “I am thrilled to be part of a company that I have…
SIXTY82 has announced that J&C Joel has joined its distribution network in The Middle East. J&C Joel will now serve as the official distributor for SIXTY82 in the region. This new collaboration enhances SIXTY82’s ability to extend its reach and provide greater access to its trussing and staging solutions across the Middle East. “We are grateful to J&C Joel for joining our network, which reinforces our commitment to expanding our distribution capabilities and delivering exceptional products and technical expertise to our valued customers,” said Fokko Smeding, CEO of SIXTY82. “We are thrilled to partner with SIXTY82 and bring their innovative…
