Powersoft has announced the appointment of Audio Technology as its new distributor for Egypt. The distribution agreement will strengthen Powersoft’s presence in the region, leveraging Audio Technology’s strong reputation in the Middle East, built on engineering, planning, supply and after-sale services. Established in 1993 in Cairo, Audio Technology is Egypt’s market leader in light current integration and audio consumer electronics. With over 450 employees, Audio Technology represents over 30 international manufacturers in the proAV industry and provides a comprehensive portfolio of solutions across AV, security, professional systems and retail industries. “We have always been aware of Powersoft’s reputation, including in…
Author: Alicia Pollitt
SLS Production has made a strategic investment in INFiLED’s GX Series, adding 1000 sqm to its existing inventory of INFiLED’s GX Series LED displays. Having worked with INFiLED for three years, the company values the manufacturer’s reputation for providing reliable, innovative technology, with the latest purchase strengthening SLS Production’s commitment to providing high quality AV solutions for live events. “In the production business we need equipment that can perform under pressure while delivering stunning results and INFiLED has consistently met our high standards,” said Edwin Cheeran, managing director at SLS Production Middle East. “The GX Series has been on our…
Creative Communication Group has significantly advanced its technical capabilities with an acquisition from Edge, NMK’s partner company in Qatar. This new investment includes an array of L-Acoustics equipment, establishing CCG as the largest holder of L-Acoustics gear in the country. CCG has received an initial delivery of L2 loudspeakers, L2D models, and KS28 subwoofers. “This investment reflects our dedication to providing unmatched audio experiences for our clients. With the L-Acoustics L2D and L2 systems, we’re now equipped to redefine audio production quality in Qatar,” Shaun Brown, Director of Audio at CCG, commented. “Edge has been a crucial partner in reaching…
Modulo Pi has announced the certification of illumin8studios’s Steve Critchley and Peter Winter, the first official trainers for Modulo Pi’s media server solutions in the Middle East. Critchley and Winter from illumin8studios, based in Dubai, UAE, recently completed an in- depth trainer certification program at Modulo Pi’s headquarters in France. illumin8studios has quickly established itself as a player in the region, drawing on the extensive experience of its team members, each with over a decade of expertise in delivering creative and technical solutions across the Middle East. During their week-long training at Modulo Pi, Critchley and Winter underwent comprehensive, hands-on…
Brompton Technology has announced the appointment of Hassan Abu Minshar as Technical Sales Manager for the MENA (Middle East and North Africa) region. Abu Minshar brings to his new role over two decades of experience in the Pro AV industry and live events. Before joining Brompton, Abu Minshar worked with image processing manufacturer Analog Way where he successfully managed sales and operations in the Middle East, and built relationships with rental and staging companies, AV system integrators and LED manufacturers. Abu Minshar expressed his excitement about joining Brompton: “I am thrilled to be part of a company that I have…
SIXTY82 has announced that J&C Joel has joined its distribution network in The Middle East. J&C Joel will now serve as the official distributor for SIXTY82 in the region. This new collaboration enhances SIXTY82’s ability to extend its reach and provide greater access to its trussing and staging solutions across the Middle East. “We are grateful to J&C Joel for joining our network, which reinforces our commitment to expanding our distribution capabilities and delivering exceptional products and technical expertise to our valued customers,” said Fokko Smeding, CEO of SIXTY82. “We are thrilled to partner with SIXTY82 and bring their innovative…
HH Audio, part of the UK Headstock Group of companies has announced the appointment of Sound Factory FZCO, based in the UAE, as an official HH distribution partner in the GCC including the Middle East, CIS and parts of Northern Africa. “At Sound Factory, we’re excited to kick off this new partnership with the HH brand. Their history, strong reputation for quality, and customer focus align perfectly with our values, and we’re confident this will lead to growth and success in the territories we’ve been entrusted with,” Sound Factory’s BD manager Fara Azari stated. “We truly appreciate the opportunity to…
Homebrew in Cape Town, South Africa, has invested in new Robe LEDBeam 150s for recording the most recent series of games show, Wheel of Fortune. The LEDBeam 150s were specified by head of lighting Daniel Louw, who oversees all things lighting related for a few productions at the film and television production facility. The 20 new LEDBeam 150s were delivered via the Cape Town office of DWR Distribution, Robe’s Southern Africa distributor and are rigged top and bottom of two large set pieces in Atlantic’s Studio for the current Wheel of Fortune production. The Wheel of Fortune format has been going…
Flair Event Services based in Dubai designs and delivers full technical production for a range of projects throughout the UAE and across the Middle East region. The team currently nearly 70 full-time also engages in consultancy work and is headed by Managing Director Sameer “Sam” Rahman who has been in the industry since he was a teenager. He started working in a theatre in Dubai when at high school as well as DJ’ing and running his own lightshows, initially with 12 PAR cans and plenty of imagination. Rahman is now also an award-winning lighting designer who has worked worldwide on…
AJR Audio has invested in an L-Acoustics K3 audio system, becoming the first technical supply company in South Africa to do so. This move further strengthens their position to provide gear for dry hire to assist other prominent rental companies when it comes to larger-scale shows. “We’ve always wanted a K Series system, and it’s becoming increasingly relevant as we grow,” said Altus Janse van Rensburg, Owner of AJR. “Having the K3, the ultimate L-Acoustics box for us, in our inventory is a dream come true and helps us prepare for the future. It’s a pleasure to be part of…
Creative Technology has been steadily investing in new Robe moving light fixtures over the last three years, including the recent purchases of 24 FORTES, 80 LEDBeam 350s and four RoboSpot BaseStations with Motion Cameras. The latest purchases have happened since CTME’s head of lighting, Sam Connolly, started with CT three years ago, and were driven by him coupled with the company’s previous experience with Robe moving lights, including BMFLs. When Connolly came onboard, CT’s BMFLs were regularly out on projects, and whilst “a great light for this market with energy efficiency in mind, it was the time to look at…
Perfect Ovation is a family-run company with a busy Dubai dry hire facility and a full production operation in Oman supplying lighting, sound, and LED screens to a diverse mix of shows and events. The company is headed by entrepreneur and music lover Baltazar Fernandez who comes from Goa, India. “Goans are born with music in their bloodstream,” he commented. Since 2019, Perfect Ovation in Dubai has been investing in Robe moving lights with the latest purchases being 160 fixtures – 40 iFORTES, 40 Tetra2s and 80 LEDBeam 350s plus four RoboSpot systems, all delivered by Robe Middle East. These…
