A brand new business specialising in the delivery of safe, secure and successful events across all sectors of the entertainment industry has been launched in the Middle East. World Class will offer clients a complete event support package, from production and technical expertise to Health and Safety advice and guidance.
World Class is headed up by Managing Director, John Adkins, a highly talented production director whose career spans three decades, including a six-year tenure within Birmingham City Council’s events division where he produced the Queen’s Golden Jubilee Celebrations in 2002 and the opening and closing ceremonies for the World Indoor Athletics Championships in 2003. Adkins impressive resume also includes: Coca-Cola’s Beatbox Pavilion at London 2012; the Supreme Committee Fanzone in Qatar 2014 for the Brazilian World Cup; Qasr Al Muwaiji’s Inauguration, Al Ain and the UAE’s New Year’s Eve celebrations at the Burj Khalifa and Downtown Dubai in 2014 and 2015. Adkins has a wealth of experience, that coupled with his passion and creativity, will ensure that World Class is perfectly placed to surpass any client’s expectations.
With special projects at the heart of the new company’s ethos they are able to assist with brand pavilions and activations, experiential, corporate, arts or music events. Its dedicated team are technical experts who are able to scale its services to meet individual requirements, using trusted local suppliers and industry experts where necessary. Specific services will include project delivery; technical support and CAD design; agency and venue support and event safety. Seamlessly assisting with any size of project, they are able to utilise their longstanding supplier relationships and knowledge of a region to help deliver complex and unusual projects with confidence.
Moreover, event safety will be paramount in all of World Class’ projects, the company offers a Health and Safety consultancy service and can assist with risk assessments and method statements; qualified Health and Safety officers for onsite; safety audits and emergency contingency planning and training. Also demonstrating their commitment to the environment they offer environmental sustainability assessments and action plans.
Commenting of the launch of World Class, Adkins said: “This is a really exciting development in my career. I’ve enjoyed working out the Middle East over the last five years and have built up an excellent understanding of the region’s entertainment industry. With the knowledge, skills and experience that myself and the rest of the talented team at World Class has we can really make a difference. The Middle East is an exciting place to be with many global events planned for the region, including Expo 2020 in Dubai and the FIFA World Cup 2022 in Qatar, I’m very much looking forward to creating some truly spectacular events.”