From the moment it was announced that Ed Sheeran would be returning to Dubai for the first time since 2017 to play back-to-back shows at Sevens Stadium, the entire city was abuzz with the kind of fervour that only occurs when a true global superstar is coming to town. Unsurprisingly, the shows proved to a massive success, with both nights drawing sell-out 30,000 crowds.
Central to bringing Sheeran’s + – = ÷ x (Mathematics) Tour to Dubai was All Things Live, which collaborated with AEG Presents with the support of Dubai Calendar and Coca-Cola Arena to make the shows happen.
“Ed Sheeran was the first open-air show we’ve done since 2018,” said All Things Live’s Thomas Ovesen. “It was great to get back into that heavy up-front investment and all the planning and operational challenges that come with putting on live events in outdoor greenfield sites.”
While large open-air shows have been a rarity in the UAE since the COVID-19 pandemic, Ovesen explained how the Ed Sheeran show had multiple benefits for All Things Live.
“As well as being a massive success in terms of ticket sales, the event also meant that we now have an up-to-date P&L statement for what it costs to put on a show like this on a greenfield site, which is important and will make our job easier when it comes to future shows.”
Photos: All Things Live
www.allthingslive.com
