SLS Production Invests in DiGiCo

SLS Production DiGiCo SD5

Dubai-based SLS Production has expanded its stock of DiGiCo, investing in new SD5 and SD10 consoles, purchased through DiGiCo’s UAE distributor, GSL Professional.

“We are extremely happy with our existing stock of SD12 consoles, but we decided to invest on the SD5 and SD10 for their I/O expandability,” explained SLS Production’s Martin Luiz. “There has always been a demand for the SD5 and SD10, but we had to outsource every time we needed one.”

Luiz continued: “We are catering for larger gigs now, as well as experiencing greater demand on the international concert circuit – especially in the Kingdom of Saudi Arabia (KSA) – and the majority of our international artists demand DiGiCo as their first preference. Expanding our stock makes perfect business sense, particularly in the light of a gig we did recently at the King Abdullah Economic City (KAEC) in Jeddah.”

Luiz pinpointed the reassurance of having such “rider-friendly” products in stock as a key factor in the purchase. “The investment gives us more confidence in providing our clients with a reliable service,” he asserted. “DiGiCo has always been the most preferred console in the market, and now that we are being awarded more concerts in KSA, it didn’t take too much thought to decide which desks to go for.”

SLS was the recently appointed as event production supplier for a three-day music concert that was part of the Saudi International Golf Tournament in KSA this February. The concerts featured international artists such as Dimitri Vegas and Like Mike, Marco Carola, Bryan Adams, DJ Zedd and Luis Fonsi, where the SD5 and SD10 were deployed for FOH and monitors respectively.

“The concerts were a great success and the SD5 and SD10 performed impeccably,” Luiz commented. “Our experience with GSL has also been exemplary. We have more than 15 years of great business relationship with them. The team is always ready with technical support and to advise us on all their reputed brands. We always get a prompt response from the team if we have any lack of knowledge about using the DiGiCo consoles. Mr Burak is our main point of contact and our business relationship with him always makes GSL our first preference for any new audio purchases and technical advice.

He concluded: “We are extremely happy to have the DiGiCo family in our inventory and GSL as our business partner. We continue looking forward to a fruitful business relationship with both GSL and DiGiCo.”

Photo: SLS Production