Shure Debuts ADX5D in the Middle East

Shure has unveiled its brand-new portable receiver, the Axient Digital ADX5D.

The new technology was showcased to VIPs, customers, and partners at a private event held at Dubai’s Renaissance Downton Hotel, with international viewers tuning in over Zoom.

“We designed the ADX5D Portable Receiver to incorporate the same innovative wireless technology that Axient Digital is known for, all in a portable form factor for professionals in the field or on-the-go,” said Nick Wood, Senior Wireless Category Director at Shure. “We took the time to ensure this new addition to the Axient Digital family exceeds the rigours of everyday use and lives up to Shure’s reputation for quality that we’ve earned over the past 96 years.”

The ADX5D incorporates Shure’s ShowLink technology, which is unique to Axient Digital and allows for real-time control of all transmitter parameters, interference detection, and avoidance. It is also compatible with Wireless Workbench, which supports efficient control and configuration, optimal spectrum management, and frequency coordination.

Said to “innovate in a way that would take Axient Digital beyond the stage, stadiums, and studio broadcast environments” the ADX5D is also designed to operate within the sports/events broadcasting, electronic news gathering (ENG), film/episodic television, and electronic field production (EFP) sectors.