Sennheiser Targets Premium Hotel Market

Sennheiser Premium Hotels

With Expo 2020 set to attract over 20 million visitors to the UAE and the broader Middle East region, this promises to be a bumper year for the hospitality sector. As high-quality audio plays a pivotal role in elevating guest experiences across private rooms, restaurants, meeting and conference halls and common areas, Sennheiser sees tremendous potential for its solutions to deliver the all-essential differentiating edge that hotels require to capitalise on the influx of travellers.

Highlighting that luxury hotels and four-star properties account for 59% of Dubai’s total inventory, Mig Cardamone, Director of Sales and Marketing at Sennheiser Middle East, said: “It’s clear that the emirate is geared towards attracting and serving travellers who expect premium experiences. Being spoilt for choice, breath-taking aesthetics, personalised service and even technological innovations such as high-speed, seamless Wi-Fi connectivity have become ‘expected luxuries’ for these guests. This is where we at Sennheiser have a role to play as our solutions can greatly enhance the auditory experience, which can sometimes be lacking in this sector.”

Providing an example, Cardamone elaborated on how business-travellers can benefit from Sennheiser’s audio conferencing solutions. “Most businesspeople can relate to the frustration of attending a conference, event or meeting that has been marred by low volume, audio drop-outs, feedback and echo. On the other hand, crystal-clear audio – as is made possible by our SpeechLine Digital Wireless solution – ensures presenters and attendees can engage seamlessly, keeping the focus on content rather than technical inconveniences.” Sennheiser SpeechLine Digital Wireless features automatic frequency and interference management and can be controlled and managed by the company’s easy-to-use Sennheiser Control Cockpit software solution.

Sennheiser also believes there’s plenty of innovation that can be brought to guests’ in-room experiences. With its ability to deliver a fully immersive 3D audio experience – without the hassles of complicated wiring and a host of aesthetically unappealing speakers – the company’s AMBEO Soundbar is perfectly suited to installation in hotel rooms and suites. Sennheiser even has an ultra-premium offering for hotels looking to cater to the most discerning of guests. “With its striking design, perfect engineering and unparalleled audio quality, our HE 1 is well deserving of its status as the best headphones in the world. There is no doubt that offering these in premium suites will translate to unforgettable experiences for VIP guests,” said Cardamone.

Sennheiser is currently demonstrating these and other audio solutions to key stakeholders within the Middle East hospitality industry at the 2020 Stakeholders Conference, being held in Dubai from 28 to 30 January, 2020.