On Top of the World: Emirates Airline Scales the Burj Khalifa

The team behind one of the most talked-about adverts of the year takes TPMEA behind the scenes.

When it comes to bold advertising campaigns, few do it better than Emirates. From the pioneer of human flight, Jetman, flying alongside one of its iconic A380 aircraft, to star turns from the likes of Chris Hemsworth and Jennifer Anniston, the company has always pushed the boundaries to get its message out there. The airline’s latest campaign, which was launched in response to the UAE being moved onto the UK’s ‘amber list’ for travel, continues in this vein, with a member of Emirates cabin crew recreating the classic Love Actually cue cards scene between Andrew Lincoln and Keira Knightley, with one major difference… It was filmed from the pinnacle of the Burj Khalifa. 

Photos: Emirates