Ovation has added the L-Acoustics L2 system to its inventory. Comprising L2 x12, L2D x4, and KS28 x32—supplied through its long-standing partner NMK Electronics—this latest investment cements Ovation’s position as one of the top L-Acoustics inventory holders in the region.
Ovation launched its UAE dry hire business exactly 10 years ago, starting with a strong focus on video before expanding into lighting and audio. When it came time to upgrade their audio offering, they chose to invest in a brand that consistently featured on top-tier technical riders: L-Acoustics.
Their inventory had already included 5XT, Syva, and Kara II, and with the arrival of the L2 system, their L-Acoustics portfolio is now among the most extensive in the Middle East.
“We’ve always believed in investing in technology that stays relevant for the next decade,” said Kevin Fernandes, Director, Ovation. “After extensive research and deliberation, the L2 checked every box—it’s rider-friendly, future-ready, and designed to meet the highest expectations in the live production space.”
“As a dry hire business, it’s vital that we invest in widely recognized, in-demand gear,” Fernandes added. “The L2 system not only strengthens our current offering—it helps us attract new opportunities across concerts, touring shows, corporate experiences, and more.”
With many K2 systems already present in the region, Ovation aimed to differentiate themselves by choosing the cardioid-enabled L2, designed for tighter setups, faster load-ins, and premium sound performance.
“L2 is the evolution of our iconic line arrays,” explained Cyril Mattar, Regional Manager, L-Acoustics. “It uses the latest technologies with cardioid built-in, allowing rigging and derigging to happen extremely fast which makes all of our rental partners more efficient on site. Its smaller footprint also means more units can fit in a truck, further increasing operational efficiency. We are thrilled to see Ovation adopt the L2 and lead the market.”
“We’ve had a business relationship with NMK for 25 years. They were the ones supporting us in our business venture when we first started out in Oman, and ever since we started out in the UAE exactly 10 years to date, they have been supporting us here too with their broad product portfolio. Needless to say, the relationship is great and we love working with NMK,” said Fernandes.
Cibin Cherian, Key Account Manager, NMK Electronics, added: “It has been an incredible journey, and, today, we’re proud to see the L2 system delivered to Ovation. This system perfectly complements their commitment to investing in cutting-edge technology. NMK will continue supporting Ovation through training, technical support, and spare parts availability.”
Jesse Dullabh, Business Unit Manager, Pro AV Division, NMK Electronics, said: “We are thrilled to supply the L-Acoustics L2 system in Dubai to a valued partner like Ovation. Our relationship spans decades, and seeing it grow through such cutting-edge projects is incredibly exciting. The L2 system will now power some of the region’s most important shows and concerts.”
Ovation believes the future of event technology lies in compact, efficient, and powerful systems that are built for speed, scale, and sustainability.
“The L2 embodies where this industry is headed,” Fernandes concluded. “We’re committed to setting the standard, and this investment ensures we continue to support our clients with nothing but the best.”