Running from 30 April to 14 June 2025, Jeddah Season’s City Walk brought vibrant open-air entertainment to the city. With seven themed zones spanning 281,000 sq m and featuring over 140 food and retails spots, as well as more than 60 games, rides, immersive experiences and live shows, the attraction provided entertainment for visitors of all ages while promoting the development of local talent in event organisation and management.
SLS Production provided extensive technical support across the site, supplying an array of audio, video, lighting and rigging equipment to enhance the guest experience. “The City Walk project is one of our most significant milestones,” stated Technical Director, Kevin Shyam, discussing the assignment. “This project demonstrates our ability to deliver a super-quality final output to the client in a professional way,”
The most striking aspect of the deployment came at the Wonder Wall zone, which saw the construction of a 77m by 25m LED wall made up of more than 1,700 sq m of Unilumin LED screen. Eye-catching content was run through a Disguise VX 4+ media server with NovaStar H15 Enhanced video splicer and Analog Way Aquilon RS4 processor, with the system integrated seamlessly with timecode and QLab.
“We completed the installation of the giant screen in just three shifts with a limited crew. The cabling was completed in a single shift, and the programming was also completed in a single shift,” recalled SLS Production’s Head of Video on the project, Velmurugan Eakambaram, who worked closely with Video Crew Chief, Manigandan Eakambaram. “It’s also worth noting that this is the first time SLS has achieved 11 4K outputs on a single screen,” he added.
For the SLS Production lighting department, the brief was all about enhancing the impact of the overall environment, supporting each themed zone with an appropriate lighting design and ensuring smooth integration with the video and audio elements. “A key focus was also maintaining consistent performance throughout the extended event duration in an outdoor setting,” stated Head of Lighting for the project, Tony Thomas, who worked alongside Lighting Crew Chief, Manik Jaykumar.
The lighting package included a selection of moving heads, LED wash fixtures, beam lights, strobes, and pixel bars, including Ayrton Cobras, Robe iFortes, Martin ERA 800 Performances, GLP Impression Bar 20s, Aurora Flash Patterns, and Light Sky Shark Beams, with the entire setup controlled via MA Lighting grandMA3 consoles.
“The Cobra and iForte fixtures stood out for their intensity and precision – particularly during high-impact sequences,” Thomas reported. “The GLP Bars provided excellent flexibility for pixel effects and zone transitions, while the Light Sky Shark Beam delivered strong aerial presence with reliable outdoor performance,” he added. “Overall, the system met all creative and technical goals, with the control infrastructure allowing efficient scene management and adaptability throughout the event.”
SLS Production’s Head of Audio Arunkumar Narasimhamurthy as well as Audio Crew Chief on the project, Jim Elliot Sekar, oversaw the deployment of Meyer Sound LYON and LEOPARD line array systems throughout the site, while Head of Rigging Tlou Samuel Mmethi was in control of an extensive truss deployment including 680m of Eurotruss HD44 as well as a hoist control system including 98 Chainmaster D8 Plus Hoists and eight Kinesys DigiHoist Controllers.
The wider SLS Production team on the project included: Account Manager, Christo Baju; Project Manager, Jubin Bos; and Site Manager, Kirtiraj Dhulapkar.
Photos: SLS Production
