Elation Professional Announce Venuetech as Middle East Distributor


Elation Professional is pleased to announce that Venutech Audiovisual & Lighting Systems has been appointed the exclusive distributor for Elation Professional products in the Middle East.

Venuetech has been a leading provider of professional products and services to the entertainment industry in the Middle East since 2003 and has seen immense growth since its founding. Headed by one of the Middle East market’s most experienced and esteemed personalities, Nour Assafiri, Venuetech’s team of industry professionals is focused on all aspects of the audio, video and lighting market, from sales to technical support.

“The major target has always been to be able to provide a complete solution for our clientele, therefore we see Elation as the missing piece of the puzzle,” said Nour Assafiri. “We believe that our experience in entertainment lighting along with Elation’s strength and reputation, as well as their continuous production of innovative products, will open doors for a strong relationship and the proper share in the market.”

Venuetech has just wrapped up a successful Prolight+Sound Middle East show at the Dubai International Convention Centre, where they represented Elation products for the first time. Supporting the Venuetech team at their stand was Elation Sales and Marketing Director, Eric Loader, as well as Elation Key Account Manager, Frederik Afif. “We are excited to have Venuetech join the Elation team and grow the Elation success in the GCC region,” Eric Loader stated. “I’ve known Nour for many years and value the relationships and experience he and his team have in the region. We look forward to the opportunities this partnership will open up and to supporting Venuetech in expanding the Elation brand in the Middle East.”