DiGiCo Announces New South African Distribution

DiGiCo has appointed DWR Distribution PTY as its exclusive distributor for South Africa from April 2016.

Founded in 2006, DWR has built a reputation in the South African market for supplying predominantly lighting products and providing a complete service from concept through to installation and commissioning.

“I was truly honoured to receive a phone call from Ian Staddon from DiGiCo, who was on the search for a new representative for his product in South Africa,” said Duncan Riley of DWR. “I am really excited about this, and so is the whole company and we cannot wait to get going with this amazing product.”

With this in mind, DWR has hired Kyle Robson as the new audio technical representative. Having studied music and sound, as well as being factory trained at DiGiCo, Robson worked as a sound technician and then in the capacity of technical support and audio training.

Robert Izzett, Head of Sales at DWR reiterated: “It’s a new venture which we aim to tackle flat out with the right people and skills to provide the same back up and support as we do for our other products.”

DiGiCo’s Staddon added: “After spending a hectic week in South Africa meeting with customers and many terrific potential new distributors, all of which would have made great partners for DiGiCo, I chose DWR. The company had a great vibe and good reputation in the market and whilst selecting a lighting company for DiGiCo may appear a bit ‘left field’, DWR know what it takes to supply, work and support consoles – albeit lighting ones!

“They have the same customers and address all our market areas and with the addition of Kyle to the team they have a DiGiCo expert on board. Additionally, the fact DWR do not offer a PA, means that they can be ‘neutral’ when it comes to audio installation projects and can supply DiGiCo to other South African distributors of speakers without competing and can provide the customers an independent choice.”

DWR is due to host a DiGiCo open day as well as roadshows in the near future.