Creative Technology (CT) has launched a new and dynamic, mobile responsive website.
Since joining the NEP group three years ago, the CT business worldwide has grown significantly through a combination of organic, acquisition and re-brand of regional businesses and now operates from 24 inventoried locations across 15 countries.
The new website built over a 12-month period provides a consistent look, feel and messaging while allowing a high degree of local customisation for CT’s evolving global structure.
At launch there are dedicated new sites for US, UK, Middle East and Spain, including multiple language options on the Spanish site.
In the coming weeks Asia Pacific, Northern Europe, Ireland, Germany and Holland will be added each with dedicated sites focusing on relevant local service offerings and market sector activities and significant additional language functionality.
The development process has been led by Kris Jonson, Director of marketing for CT in North America, who commented: “With this new website, we have more flexibility with SEO, and our graphics have been updated with a more modern look and feel, which is crucial to keeping the brand fresh.”
Dave Crump, CEO for CT’s EME division, added: “We were determined to develop a new web platform which clearly communicates our core values and global service proposition, whilst allowing a high degree of regional flexibility, a clear focus on our local delivery capability and reflects the widely varying customer culture in different geographic markets. Kris has been hugely supported through this process by our worldwide marketing leads and Factor 1, a Phoenix-based web studio chosen to support the project.”