The origin story of RED Events is one that centres around the vision and passion of its founder, Arif Ebrahim, who launched the company back in 2005. With UAE federal and government entities requesting increasingly spectacular productions, RED was founded specifically to cater to that rapidly growing demand. “Back then, the company had just six full-time employees,” recalled Sonal Lohia, Director – Events at Red Events. “Everyone had to get involved in every aspect of each event, from creative conceptualisation to flawless implementation.” https://issuu.com/mondiale/docs/tpmea26_digitallr/42 Photos: RED Events www.redeventspro.com
Author: James Robertson
The head of Dubai’s Coca-Cola Arena sits down with TPMEA’s Peter Iantorno to discuss the arena’s plan for emerging from the global pandemic, healthy regional competition and the potential for a genuine middle east touring route. https://issuu.com/mondiale/docs/tpmea26_digitallr/34 Photos: Coca-Cola Arena www.coca-cola-arena.com
After the enforced hiatus of live events due to COVID-19, Dubai continued its journey out of lockdown, with a trio of sell-out shows from British comedian, Jimmy Carr. Appearing in the UAE for the first time, Carr brought his Terribly Funny show to the Dubai World Trade Centre (DWTC) for DXB Laughs as part of Dubai Summer Surprises (DSS). https://issuu.com/mondiale/docs/tpmea26_digitallr/26 Photos: Done Events www.doneevents.com www.dwtc.com www.dxblaughs.ae www.jimmycarr.com www.visitdubai.com
With Tomorrowland taking its annual festival online this year, Envie Events provided Dubai residents with a spectacular hybrid digital festival, allowing ticket holders to experience virtual performances from a star-studded bill of headliners, combined with a real-life production at Festival Arena by InterContinental Dubai Festival City. Taking place on 25 and 26 July as part of Dubai Summer Surprises (DSS), the two-day event featured sets from the likes of Katy Perry, Afrojack, Steve Aoki, David Guetta, Martin Garrix, Tiësto and many more. https://issuu.com/mondiale/docs/tpmea26_digitallr/18 Photos: eclipse Staging Services www.aes.ae www.eclipse.ae www.envie-events.com www.tomorrowland.com
Every time I try and put pen to paper, no matter how many times I promise myself that it won’t happen, the subject matter always seems to gravitate towards COVID-19 and the massive challenge that the live events and entertainment industry undoubtedly faces. https://issuu.com/mondiale/docs/tpmea26_digitallr/6 Photos: Dan Bolton www.danbolton.me
LED CHINA 2020, concurrently held with Entertainment Design Expo, Commercial Integrated Systems China, Digital Signage China and SIGN CHINA, has concluded at Shenzhen Convention & Exhibition Center, China, from 1 to 3 September, along with the debut of its B2B online webcast platform. LED CHINA 2020 featured 572 exhibitors, 5 exhibition topics which extended from LED displays – LED, digital signage, commercial integration, entertainment design, advertising signage, attracted 15,207 visitors, 167 of them came from 31 countries and regions outside of China during 3-day exhibition period. The concurrent events of LED CHINA 2020, the first edition of Entertainment Design Expo…
In a live stream filmed at MGG Productions in Sandton, and hosted on SACIA’s YouTube channel, the technical production and live events industry announced the launch of a national campaign titled #LightSAred, to be held on 05 August 2020. The industry, comprising of freelancers, venues, theatres, companies, and businesses have been unable to work since the blanket ban on all events, due to the Coronavirus, implemented in South Africa on 15 March 2020. Sharif Baker, chair of the TPSA, announced that the technical production and live events industry will be spearheading a symbolic resistance campaign that will see buildings across…
Longevity is a quality that can be hard to come by in the UAE’s events industry. With the country often attracting a transient workforce, there are many cases of companies bursting onto the scene and using aggressive pricing strategies to find early success, only to disappear just as quickly as they arrived. However, among the fly-by-night operators, the UAE is also home to a core of well-run organisations that have built their business on the back of decades of trustworthiness and mutual respect – and with a proud history of 33 years in continuous operation, NMK Electronics is among the…
Marking the end of Ramadan, Eid-al-Fitr is traditionally a time for families and friends to come together and celebrate the accomplishment of fasting during the Holy Month. Of course, with the UAE in the throes of strict lockdown, this year’s Eid celebration had to take a very different course to what would normally be expected. While there were no fireworks displays, grand feasts or packed-out concerts, the people of the UAE got to mark the occasion from the safety of their own homes, thanks to a ground-breaking project: Flash Live: Virtual Eid Celebration. https://issuu.com/mondiale/docs/tpmea25_digitallr/34 Photos: Flash Entertainment www.flashentertainment.com www.twofour54.com
Amid the tragic loss of life, damage to livelihoods and financial chaos brought about by COVID-19, the global pandemic has at least had one silver lining: the emergence of a brave set of frontline workers, risking their own safety to ensure that the population has the basic necessities it so desperately needs to survive. All over the world, these heroes have received well-deserved gestures of gratitude, from the simple weekly rounds of applause for the NHS in the UK, to the One World: Together At Home concert, broadcast for a global audience. When it came to the UAE’s turn to…
Back in the mid-90s, Dubai was a very different place to the one we know it as today. With a population of just 650,000 compared to today’s 3.3 million, the emirate was about to embark on a period of rapid growth that would see it transformed into a bustling modern metropolis. Very much a part of the growth was Al Laith, which was formed in July 1995 with a modest team of 20 employees, starting out initially in contract scaffolding. https://issuu.com/mondiale/docs/tpmea25_digitallr/18 Photos: Al Laith www.allaith.com
With the live events sector currently facing its greatest ever challenge, the ability to adapt, diversify and innovate is more important than ever. Possessing all these qualities in spades, Bild Studios has gained a reputation as a leader in creative design and visual engineering. And with demand for developing technologies such as Extended Reality (XR) now at an all-time high, the company is utilising its skills and creativity to come up with solutions that cater to the rapidly growing market. https://issuu.com/mondiale/docs/tpmea24_digitallr/64 Photos: Bild Studios www.bildstudios.com
