The sixth edition of the Amman International Film Festival – Awal Film (AIFF) took place in July, with a grand opening ceremony at Amman’s Hussein Cultural Center. Attended by the organisation’s President and co-founder, Princess Rym Ali, Jordan’s Prince Ali Bin Al Hussein, as well as a roomful of A-list professionals and a large public audience of film fans, the prestigious event marked the beginning of a nine-day programme dedicated to first-time achievements in filmmaking.
Based on the festival’s theme – ‘A World Unscripted’ – which was designed to support the authentic, unfiltered voices of Arab filmmakers, the opening ceremony featured a complete technical setup by Jordan-based RB Event Technology.
Engaged by the Royal Film Commission, the company’s scope included full AVL production, from sound system engineering drawings for the 500-seat theatre to synchronised lighting for a cultural dance show, and cutting-edge projection for the official film screening. “We handled planning, pre-programming, and full on-site execution,” explained RB Event Technology’s Business Development Manager, Jeries Hawatmeh.
Included in the extensive supply was an L-Acoustics Kara PA system along with Yamaha CL5 console for control; lighting fixtures from ADJ, Prolights, Showtec and Vello light, with MA Lighting grandMA3 Full Size desks for control; Panasonic PT-RZ34KU projectors, along with Absen PL3.9 Lite, XL Lite and Curve LED screens; and full truss and ground support structures from Eurotruss.
“Coordinating live lighting with a traditional dance performance was complex,” Hawatmeh recalled, looking back on the most challenging aspects of the project. “We overcame this with detailed programming, rehearsals, and real-time collaboration between our lighting and sound teams.”
Reflecting on the delivery, Hawatmeh described how “bringing the client’s vision to life through synchronised lighting and immersive sound” was a highlight. “The precision and creativity in execution showcased our technical and artistic strengths,” he commented.
“We take pride in pushing industry standards. Our diverse and advanced AVL inventory allows us to meet any creative brief while staying ahead of market trends,” he concluded. “We were honoured to contribute to one of Jordan’s most prestigious cultural events where storytelling meets technology, and cinema lights up the nation.
Photos: RB Event Technology
