ADJ Lighting announces partnership with DWR Distribution in South Africa

DWR Distribution has added ADJ to its collection of AVL brands. 

“We are partnering with ADJ to address a market segment that DWR currently isn’t serving,” said Duncan Riley, Director at DWR Distribution. “Due to geopolitical and currency fluctuations within our market, there’s a growing demand from startups, houses of worship, nightclubs and small-to-medium-sized rental companies seeking gear for their businesses. DWR is typically associated with top-tier brands, however we recognise that many clients have different requirements but still want quality solutions along with support from DWR Distribution. We aim to meet our customers’ needs with this new partnership.”

“I’ve had extensive discussions with Jos Reulen [ADJ Europe’s Export Manager], and we’ve decided to move forward with representing ADJ in South Africa. I’m excited to support new clients by maintaining adequate stock levels and upholding the reliable customer support that DWR is known for,” Riley added. “This new market represents a positive development for DWR, and we thank ADJ for this opportunity to represent the brand in our region.”

ADJ serves the mid-market AVL rental, event production and installation sectors of the industry, from headquarters in Los Angeles, California as well as regional facilities in Mexico and The Netherlands. ADJ’s range includes moving head luminaires, static washes, beam effects, audience blinders, strobes, DMX control hardware/software, LED video panels and related accessories, as well as fog, haze, and other atmospheric effect generators.

“ADJ is already well-established in South Africa,” stated Sebastian Mobers, ADJ Europe’s Sales Director. “With our fixtures used by numerous rental companies and integrators to service a wide variety of live event and installation projects. However, we are confident that there is much growth potential in the market. Partnering with DWR Distribution, which has an approach to quality customer service that resonates with our own, is a logical next step to realise this growth potential.”

“It has been a pleasure to work with Duncan and his team as we have moved towards formalising this new partnership,” added Jos Reulen, Export Manager for ADJ Europe. “I am confident that DWR Distribution is the right company to provide fantastic customer service to existing ADJ customers in South Africa as well as to introduce our Select product catalog to a wide variety of new customers in the country’s vibrant entertainment sector. This new distribution arrangement will also allow us to provide better customer service through onsite product demos, quicker order fulfilment, as well as local technical support and after sales service, for which DWR has a stellar reputation.”