Going into a project in any venue, the starting point is always acquiring an accurate set of drawings to establish the parameters within which the production must fit. However, in some of the more obscure or underutilised venues throughout the GCC, it’s often the case that these drawings either do not exist, are inaccurate, or are lacking in the level of detail required to plan a large-scale production. This is exactly the issue that Previs Production aims to overcome.
“From our decades of experience, we know that there’s often a lack of meaningful information about event venues, both in terms of precision and content,” stated Previs Production’s Peter Heybutzki. “For us, it’s crucial to understand the structural makeup of a venue – for instance, the ceiling structure and the availability of rigging points, or the possibility of creating them. Often, CAD plans provided to us are far from reality or overloaded with information that’s of little use to our trades. This is precisely where we come in.”
Offering what Heybutzki describes as ‘data-driven precision’, the company utilises the latest in measurement technology to capture the venue with millions of measurement points with an LiDAR scan to create a precise snapshot of any venue. “We then use this data to generate meaningful 2D or 3D plans,” he explained. “Furthermore, we offer a comprehensive planning service, from concept and design to out-of-the-box ideas through the creation of usable trade plans from the outset, always based on feasibility within the laws of physics.”
This provides Previs Production’s clients with transparent insight as well as an overview of the status and, consequently, their budget at any time. “This prevents unpleasant surprises regarding feasibility in relation to the budget,” Heybutzki added. “The safety of visitors, guests, and performers is always our top priority.”
As well as nailing down the structural elements, another important aspect to Previs Production’s offering is in previsualising the look and feel of an event in advance. “We can realistically present the entire show – lighting, video, SFX, drones, or fireworks – beforehand, as an image or animation,” Heybutzki noted. “This is not only helpful for fulfilling the client’s wishes but also for saving valuable time at the venue. When each trade enters the setup phase with precise preparatory work, it’s a crucial factor in saving time and money, ensuring a relaxed event execution, and avoiding unnecessary stress.”
The company also offers the option of conducting pre-programming in-house. “Thanks to our extensive industry network, we can assist our clients in advance, regardless of which console, fixture, or media server is ultimately used for the execution,” Heybutzki said. “In short, with Previs Production, everything is ready to bump in. Precision with passion.”
Photo: Previs Production
