UAEFA President’s Cup Final 2023

A creative production team deploys cutting-edge technology to achieve a spectacular show in celebration of the biggest match on the UAE’s football calendar.

Taking place at Abu Dhabi’s Mohamed bin Zayed Stadium on 28 April, the President’s Cup Final saw holders Sharjah retain their title, winning a dramatic penalty shootout after a 1-1 draw with Al Ain. Preceding the match, an innovative opening ceremony set the scene, with projection mapping covering the entire field of play, an eye catching and innovative light show, and an uplifted PA system helping to get the crowd pumped up for the biggest match on the UAE football calendar.

Heavily involved from the outset, People was charged with producing the opening ceremony, sports presentation, full stadium branding and merchandising, and trophy celebration. Sitting down with TPiMEA after the show, People’s CEO, Tim Elliott, and Head of Major Projects, William Jensen, reminisced about how they delivered the project.

Photos: People