UAE Audio Leaders on VR/AR

In a bid to address Virtual and Augmented Reality (VR/AR)’s shortcoming in the Middle East, audio leaders Sennheiser, Dolby, Neumann and Lawo successfully conducted the region’s first workshop dedicated to 3D audio capture, processing and mixing.

Commenting on the regional awareness about 3D audio, Peter Van Dam, Technical Advisor – CEOs office at LIVE HD Broadcast Facilities said: “For now in the region we are limited to 5.1 in TV broadcast while immersive audio in TV broadcast is not really on the agenda. Workshops like this help create awareness to the region. Having the right people to explain it in a way that everyone can understand and see the need for it, combined with the new video technology and video standards, is a very good initiative.”

Bruno Silva, one of the managers of Sound and Broadcast at Royal Opera House Muscat, added: “The more manufacturers and brands promote these events, the better are the opportunities to raise the level of education in the region among professionals that are embracing this industry because it is new to them as well. So, these are all great opportunities and I think manufacturers have the responsibility to work together with institutions, schools and venues to promote and facilitate these types of events and eventually raise expertise in the region.”

Each full-day workshop featured sessions on capturing sound in 3D, mixing, controlling and monitoring immersive sound formats, and establishing efficient encoding workflows for optimum results. Also included were listening sessions designed to expose attendees to audio content originally recorded in 3D as well as recordings upmixed using Sennheiser’s patented algorithm.

Attendees were also introduced to 3D and object based audio formats – Ambeo by Sennheiser and Dolby Atmos respectively. Sessions that were particularly well received included one on ‘Mixing immersive sound formats’, conducted by Lucas Zwicker, Technical Product Manager Audio Production of Lawo and the session by Dolby presented by Senior Content Manager, Vikram Joglekar, which brought attendees up to speed on the company’s latest developments and roadmap. Sharing his feedback, Silva said, “The main highlight of this workshop for me was the live music capture, as that’s what we do in the opera house Muscat.” This session was presented by Tonmeister Gregor Zielinsky, International Recording Applications Manager at Sennheiser.

Both Silva and Van Dam echoed the general consensus among attendees that there is need for more discussion around 3D audio in the Middle East. “I think more events like this should happen and perhaps there should be even more detailed workshops into all the three different areas we’ve seen here today and the related products.  It’s good to have these generic workshops, and it would also be good to see more detailed workshops in the future,” concluded Silva.