Industry veteran and executive producer Soren West has joined TAIT as Executive Vice President, MENA. In this role, West will be a key leader for TAIT focusing on growth across MENA and the Gulf Coast.
“I went to TAIT for a job in 1996 and they turned me away,” commented West, winding back the clocks on his long history with the company and the Rock Lititz Community. “I spent the next 22 years working across the street; we grew up together.”
In those two decades, West served as CEO of ATOMIC, co-founder of Beame Lighting (which was sold to 4Wall), and one of the founding visionaries of Rock Lititz. West left ATOMIC in 2017 to form his own creative entertainment, media, and brand communications company in Los Angeles, his namesake, SOREN WEST, LLC, which was recently acquired by the executive team who has been operating the company for the past few years.
Adam Davis, CEO of TAIT, commented: “Soren has been our client, our vendor, occasionally our competitor, and always our friend for nearly 30 years, and we have tremendous respect for what he’s accomplished in our business. It’s about time we joined forces. He’s a dynamo; a perfect fit – a trusted, experienced talent who can carry the TAIT name and mission into new territories.”
West added: “It feels like my journey has come full circle, like coming home. I’m thrilled by the opportunity to be part of this great company and to be part of the exciting cultural and economic change going on across MENA.”
