Following a significant investment group-wide in Ayrton fixtures last year, PRG Middle East enhanced its product range to include the newly launched Argo 6 FX as well as Ayrton Cobra, Domino Wash and additional Domino Profiles, custom-modified Dominos for PRG Groundcontrol and Ayrton Eurus.
Director of Asset Strategy for PRG in the Middle East, Phil Smith, commented: “Continuing our asset strategy with additional Ayrton products was an easy choice for us to make. Market demand for high-end, durable fixtures is clear, and so our investment strategy across the summer was to enhance our existing range to include additional IP65 fixtures to enhance our sustainability focus and delivery of live events.”
“The growth we have experienced alongside PRG in the Middle East has been exciting. Being a part of this project has delivered on all of our goals and has only deepened our partnership. We look forward to supporting PRG into the future and are particularly thankful for their trust in Ayrton as evidenced by the fact that PRG deployed the very first production of our newest IP fixture Argo 6 FX, which rolled off the production line and straight onto a gig in Saudi Arabia,” Chris Ferrante, Ayrton CEO, added.
“Now that we have a wider range of Ayrton fixtures in stock, we can offer a more versatile range servicing multiple options for live events whether that be in the live broadcast space or outdoor environments exposed to the elements. “Our lighting team are already busy prepping a number of shows in Q4 that will use our full Ayrton compliment across a wide range of events taking place on the international stage,” PRG’s Head of Lighting, Martin Smit concluded.
