From groundbreaking music festivals to immersive theatrical performances, at the sharp end of the live events industry, the most memorable experiences are created somewhere in between imagination and execution. With an ever-growing scope for creativity leading to increasing demands on technical production, the onus is on live events professionals to ensure that a project’s technical delivery matches the creative vision. That’s where A Loud Minority (ALM) comes in. “We created ALM to bridge the gap between creative ambition and technical delivery,” explained the company’s founder and Technical Producer, Karl Jenkins. “We ensure that shows are delivered safely, reliably, cost effectively and, of course, to world-class standards.”
With a career spanning various roles with both Cirque du Soleil and Dragone as well as Expo 2020 Dubai, Jenkins is one of very few people in the world with an intimate knowledge of the specific working practices and technical requirements of the world’s most advanced theatrical productions. Having deployed this knowledge to full effect, Jenkins, along with his trusted company co-founders, has built ALM to the point of becoming a multidisciplinary technical consultancy that sits at the top table of projects throughout the Middle East and Asia.
Dialling in to chat to TPiMEA in a rare moment of downtime in between what is a seemingly never-ending series of business trips and projects, here Jenkins shares his story, reflects on some of the company’s most notable projects to date, reveals his approach to selecting suppliers, and speculates on what the future may hold for him and ALM.
Photos: A Loud Minority
