Identity Middle East General Manager, Ryan Perkins

With a string of high-profile projects in the pipeline that are sure to make a major splash in the region’s live events industry, the new Middle East operation of full-service live events agency Identity is set to become a major player in the UAE and beyond.

A full-service live events agency with over 20 years of experience in delivering high-end events around the world, from COP26 to the G7 and NATO Summits, Identity is a bona fide big player on the global live events market. With the UK-headquartered firm widely regarded as a market leader, when the company announced its much-anticipated formal expansion into the Middle East with the opening of offices in Abu Dhabi and Dubai, it was no surprise to see the wave of optimism that spread throughout the UAE.

Heading up the Middle East operation is General Manager Ryan Perkins, who brings more than 20 years of experience – including 16 based in the Middle East – utilising his extensive operational and commercial expertise in both corporate and government sectors on iconic major international events all over the world.

Speaking to TPiMEA during a quick trip to the UK, Perkins discussed the reasons for the company’s decision to invest in the Middle East, shared his take on the competitive landscape in the region, and detailed the company’s aims for the future.

Photos: Identity Middle East