Olivier Créteau has spent a large part of his career carving out a name for himself within the global events and exhibition sector. In recent times, he relocated once again to Dubai. when TPMEA checked in with the friendly businessman, we did so at his new office, shortly after his appointment as the COO of IBS Group. Here, he discusses his career, approach to business and his new position with the bespoke solutions installer, where he hopes to become an integral part of the UAE’s event market.