d&b audiotechnik is moving closer to its customers in the region with the opening of a new Middle East subsidiary in Dubai from November 2024.
Brad Maiden, General Manager, will head up the new d&b office, supported by a team for Regional Sales and Education and Application Support. The team will provide product and market expertise, develop strategic partnerships and a regional training program, which is already in place. Together with its network of experienced sales, integration and rental partners, d&b audiotechnik’s mission in the Middle East is to deliver exceptional customer experiences across a range of industries.
As an official entity of d&b audiotechnik, the portfolio includes technologies such as the SL-Series loudspeaker systems and d&b Soundscape. These technologies push the boundaries of audio performance, enabling artists and venues to transform spaces with d&b’s signature full-range broadband directivity and immersive sound to create unforgettable experiences.
d&b audiotechnik ME will work closely with its sales partners in the region such as Provision AVL, 7Hertz, Technology KAR and Southby Middle East, and integration and rental partners Creative Technology ME, AVI-SPL, Quality AV and Vibe. These trusted partners play a vital role in distribution, education, event delivery and systems integration, serving a wide range of industries including stadiums, performing arts centres, hospitality venues, themed attractions and event production.
“The launch of d&b audiotechnik Middle East is an important milestone in our global growth strategy,” said Amnon Harman, CEO d&b group. “Our new entity accelerates our efforts to bring our advanced technologies to our customers in this exciting and dynamic region, helping them to create exceptional experiences for audiences of all sizes. Our commitment to the region is underlined by the expertise and market knowledge of our exceptional local team.”
“Our vision for the Middle East is to further promote our signature sound and advanced technologies that so many of the world’s top artists and venues have embraced as their brand of choice,” said Brad Maiden. “The Middle East is technologically progressive and with the award-winning SL-Series taking the world by storm, d&b Soundscape and the roster of new products we have coming to market in the next twelve months, we are excited to unlock even greater possibilities for various industries. We have a great team, a great partner network, and are eager to contribute to the entertainment and cultural landscape in an impactful and sustainable way.”
In addition to working with key local partners, d&b audiotechnik ME is proud to be the Official Technology Partner of Dubai Opera, reflecting the company’s commitment to supporting iconic cultural institutions.
