Digital Projection has announced a strategic sales and service partnership with Axion Displays.
Under this new agreement, Axion Displays will serve as Digital Projection’s dedicated partner in the following designated territories: United Kingdom & Ireland, South-West Europe: Italy, France, Switzerland, Spain, and Portugal, Middle East: Saudi Arabia, Kuwait, Yemen, Oman, Bahrain, Qatar, United Arab Emirates, Turkey, Syria, Lebanon, Israel, Jordan, Egypt, and Iraq and North Africa: Morocco, Algeria, and Tunisia.
The partnership is designed to provide local markets with enhanced access to Digital Projection’s award-winning projectors, backed by Axion Displays’ deep regional expertise and robust service infrastructure. Bringing together former key members of the Digital Projection EMEA team, the new setup ensures a deep understanding of the product range and unmatched technical expertise. Backed by a strong relationship with Digital Projection’s parent company Delta, the Axion Displays team provides customers with a seamless end-to-end experience of the sales cycle.
John Liu, Group Head of the Display Solution Business Unit (DSBU) at Delta Electronics, said, “Strengthening regional customer engagement and technical expertise is an important part of Digital Projection’s long-term display solutions strategy. The Axion team has a long history of championing the Digital Projection brand. With their deep level of technical expertise and familiarity with our technology, we are confident they will harmonise and further develop the sales and service function, ensuring customers benefit from exceptional local support and specialized application expertise.”
Commenting on the new setup, Dirk Siedle, general manager at Axion Displays said: “By combining world-class projection technology with Axion Displays’ comprehensive market knowledge and service excellence, we are ensuring that customers and users in these regions receive the highest level of support and innovation.”
