HOF has appointed VUEAV as a new strategic distribution partner for the Middle East. Despite the current geopolitical and economic situation in the region, the collaboration is starting immediately, with VUEAV acting as the official distributor for HOF products in the relevant markets across the region.
VUEAV is a leading provider of professional audio, video, and lighting technology solutions in the Middle East, with offices in Dubai, Qatar and Saudi Arabia. Since its establishment in 2018, the company has successfully delivered numerous high-profile projects and performances throughout the region.
The partnership focuses on HOF’s comprehensive product portfolio, including the Original MLT Pre Rig Truss Series for touring, events, and permanent installations, Stage Roof systems for flexible staging solutions, as well as the standard truss range, including the POST Dolly. The portfolio is further complemented by Excellent Line, the PG3 NEO, and XOOP Lighting as a modular system for creative lighting designs.
‘With VUEAV, we have gained a highly professional and exceptionally well-connected partner with an in-depth understanding of the Middle Eastern market,’ said Edwin Duivelaar, HOF’s Export & Sales Manager. ‘This partnership marks an important step in further positioning our truss systems in this strategically significant region.’
The partnership also represents a significant strategic move for VUEAV. Simon Smith, Owner & Partner of VUEAV, emphasises: ‘VUEAV is delighted to collaborate with HOF, as this partnership aligns perfectly with our strategy of building long-term partnerships with renowned manufacturers of premium-quality products. Our goal is to comprehensively represent HOF’s interests across the Middle East and further establish the brand within the local market. This includes fast response times, short delivery routes, local product availability, demonstration and training services, and professional pre-sales support.’
HOF is looking forward to working closely with VUEAV and to jointly realising new projects and applications throughout the Middle East.
