Creative Technology (CT) is celebrating the 10th anniversary of its Qatar branch.
Although the company has been delivering projects in Qatar since 2001 out of its UK facility, in 2011 CT showed its commitment to its clients and the growth of the country by opening a local office in the heart of City West Bay Doha, along with a warehouse in Al Rayyan.
“Within the first year of opening, the success of our organic growth saw CT Qatar move from our first warehouse in Al Rayyan with three full-time employees to a 14,000 sq ft space in Logistics Village with over 14 full-time staff,” recalled Irum Ashraf, CT Qatar General Manager.
Having a locally registered company in Qatar has enabled CT to establish itself as a key audiovisual supplier in the Middle East. Over the years, CT has delivered AV services for several prestigious events, from the early delivery of the Asian Games and Qatar Foundation projects to the opening and closing ceremonies for the World Petroleum Congress, multiple National Day events and the more recent IAAF World Athletic Championships to name a few.
“Our Venue Services department expanded alongside our live events, with teams housed within the St Regis Doha, Shangri-La and the Westin Hotels managing the audiovisual requirements for live events, conferences and exhibitions,” Ashraf continued.
With Qatar set to host the 2022 FIFA World Cup, 2023 World International Horticultural Expo, and the Asian Games in 2030, alongside the country bidding for the FIBA Basketball World Cup in 2023 and the Olympic Games 2032, the events industry in Qatar shows no signs of slowing down.
Qatar’s 2030 vision has been set to develop the country into an advanced society that is able to sustain development. Broken down into four tiers, the economic and social pillars would undoubtedly prove that the country is keen to continue hosting major global events. Not only would these events have a significant financial impact with people coming into Qatar and the spend on hospitality, travel, and tourism, but they would also allow residents in the country the ability to visit and engage with extraordinary events that have never taken place in the Middle East before. With the infrastructure that has been built to host the FIFA 2022 World Cup, the country will be in prime condition to continue hosting events at this scale.
“We are always looking at new ways we can expand and grow in the region, and we have some exciting plans for the future of CT Qatar across our Live Events, Venue Services and System Integration, divisions,” concluded Andy Reardon, CT Middle East Managing Director. “We have already made investments in new event technology across video, lighting and audio and are in the process of making a further investment in AV equipment towards the end of the year. Alongside our new purchases, we are expanding our team of professionals across the region to accommodate the growing demand for business in the Events, Venues and System Integration industries.”
