Axion Displays has appointed Nizar Naser as Sales Manager for the Middle East, strengthening its regional presence and support for distributors and system integrators.
Naser brings more than 22 years of experience in business development, sales and strategic partnerships across the Middle East and Africa. He has previously held senior positions with Digital Projection, Crestron and Honeywell, combining an electrical engineering background with commercial expertise.
In his new role, Naser will oversee business development across the Gulf Cooperation Council (GCC) countries and the wider Middle East, focusing on opportunities in professional AV, higher education, visitor attractions and immersive experiences.
The appointment also provides continuity for existing Digital Projection customers and partners. Axion Displays acts as Digital Projection’s EMEA sales representative, providing regional sales, pre-sales consultancy, product availability and after-sales support, with sourcing options from Europe and Asia.
“I’m delighted to join Axion Displays and continue working with the customers and partners I’ve built strong relationships with over many years,” said Naser. “For Digital Projection customers, it’s very much business as usual – with the same people, expertise and support they know and trust.”
Naser will also introduce Axion Displays’ wider technology portfolio to regional partners, including Magnos LED, Brainsalt media servers and the company’s own software platforms. The expanded offering is intended to give channel partners greater choice and flexibility when selecting technology for individual projects.
Alongside new project opportunities, the company is looking to expand its support for existing AV infrastructure through Radar, its recently launched real-time telemetry monitoring and predictive maintenance platform. Designed for multi-vendor AV environments, the platform enables integrators and service providers to identify potential issues, reduce downtime and extend equipment lifespans.
Dirk Siedle, CEO at Axion Displays, added: “Nizar brings exceptional regional knowledge, technical expertise and trusted relationships built over more than two decades. The Middle East is an important market for Axion Displays, and his appointment reinforces our commitment to supporting local distributors and system integrators with the products, expertise and support they need to deliver successful projects.”
Photo: Axion Displays
