Creative innovation studio CONDUCTR recently announced the launch of a new Middle East hub, marking the company’s third regional base alongside its UK headquarters and US operations.
“The Middle East is one of the most exciting regions in the world for creative technology right now. We’re already collaborating with some of the biggest names in the sector, and this new hub allows us to be closer to the partners we’re working with every day,” commented CEO and cofounder, Peter Cliff. “It reinforces our commitment to the region and our ambition to help shape what comes next for immersive, tech-powered entertainment.”
While CONDUCTR has already worked extensively in the region, the company saw the benefit of formalising its presence. “Now felt like the right time to formalise our presence and create a stronger local base for collaboration,” Cliff explained. “The Middle East is a very relationship-driven region. Being closer to our clients allows us to work hand in hand with them, which is at the heart of how CONDUCTR operates.”
Over the past year, CONDUCTR has delivered multiple large-scale design and installation projects across the GCC, working with leading operators and brands in the UAE and Saudi Arabia. “These range from early-stage concept development through to large-scale technical delivery and product installations,” Cliff revealed. “What’s most exciting for us is seeing how receptive the region is to innovation, clients are embracing new technologies and pushing for experiences that are both creative and technologically advanced.”
The move comes in response to what Cliff described as “a shift” in the Middle East’s attractions and entertainment market in recent years. “It’s moved from being a fast-growing region to a mature one that knows exactly what it wants to deliver. The UAE, in particular, has been developing major destinations for decades and has now found its rhythm in terms of scale, quality, and ambition,” he stated. “With recent announcements like Disney’s expansion into the region, it’s clear the GCC has become a global powerhouse.”
The CEO believes that while the region’s local supply chain has developed significantly, the sheer scale of ambition in the Middle East means that demand for technical expertise is bound to increase. “Us having a presence in the region allows us to bridge the gap, bringing our in-house design, engineering and technology capability into a market that’s growing faster than ever, while also working alongside local specialists who understand the cultural and operational nuances,” he explained.
Looking ahead, Cliff sees the Middle East expansion as part of a broader global strategy for the company. “In the short term, it’s about supporting the projects we already have in the region and building even stronger relationships with our clients and partners. We want to grow a dedicated team that can manage everything from early creative development to technical delivery locally, supported by our UK and US studios,” he said. Longer term, it’s about embedding ourselves in key markets where immersive, technology-powered experiences are driving the future of entertainment. The Middle East is at the forefront of that movement, and we intend to play a major role in shaping what comes next.”
Photo: CONDUCTR
