Astera has partnered with Procom Middle East to become its exclusive distributor in the stage and events market for the GCC region.
The partnership marks a strategic move to expand Astera’s footprint across the Middle East through Procom’s extensive AV and lighting distribution network. Procom’s market expertise, technical capability, and customer-first approach make it an ideal partner for Astera’s regional growth.
“We are thrilled to be partnering with Procom Middle East to strengthen our presence in the GCC,” said Sebastian Bückle, Chief Sales Officer at Astera. “The team at Procom has the regional knowledge, technical expertise, and passion for lighting that perfectly align with our brand values. Together, we aim to bring unparalleled service and support to professionals seeking high-quality wireless lighting systems in the region”
“Astera is a leader in wireless lighting innovation, and we are thrilled to add its products to our distribution portfolio,” says Charbel Zoghbi, Commercial Director at Procom Middle East. “Astera’s solutions, including their comprehensive range of practical accessories and rigging tools, complement our existing offerings and meet the growing demand for flexible, reliable, and high-performance lighting systems in the GCC. We look forward to building a strong and successful partnership.”
To celebrate the new partnership, Procom Middle East will host an Astera Open Day at its Dubai Experience Center. This dynamic, hands-on showcase will feature Astera’s latest innovations with the opportunity to meet the Astera team and network with industry professionals. For more information and event registration, please stay tuned to Procom’s website.
Astera’s full product line is available for demonstration at Procom Middle East’s Experience Center in Dubai, where customers can see the technology in action and get expert insights directly from our lighting and wireless technology specialists.
