NMK Electronics, a Midwich Group company, hosted an exclusive industry event in collaboration with Shure.
Held at 777DXB on February 25, 2025, Pro Sound Playoff brought together top industry professionals, sound engineers, and media representatives for an immersive, hands-on experience with Shure’s groundbreaking product lineup.
Shure’s brand-new releases, distributed by NMK Electronics in the region, took centre stage at the event, including the Axient Digital PSM, SLXD4Q+ Quad Channel Receiver, SM39 cardioid singing headset microphone, KSM11 WIRED cardioid condenser vocal microphone, and NEXADYNE INSTRUMENT microphone.
Attendees had the chance to test Shure’s innovations in a hands-on setting, network with fellow industry leaders, and engage in interactive product demonstrations designed to highlight the next frontier of pro audio solutions.
“NMK Electronics is proud to be at the forefront of the pro audio industry in the GCC,” said Costandino Drimakis, Director of Strategic Development at NMK Electronics. “Shure has recently launched an exciting array of groundbreaking products that are set to redefine audio excellence. By introducing these cutting-edge innovations to the region, we are reinforcing our commitment to empowering professionals with unrivalled quality and state-of-the-art technology. Our partnership with Shure truly reflects our shared vision of pushing the boundaries in pro audio.”
