Creative Technology (CT), has invested in Ayrton lighting products, distributed by Procom Middle East in the GCC and Lebanon.
This significant investment underscores CT’s dedication to delivering world-class lighting solutions and elevating client experiences across the Middle East region.
The investment includes 100 units each of the Argo 6 FX100, Kyalami, Rivale Wash, and Cobra fixtures, as well as 120 Rivale Profile fixtures. These versatile and powerful fixtures are renowned for their exceptional performance, reliability, and innovative features. These state-of-the-art lighting fixtures will elevate Creative Technology’s ability to deliver stunning, immersive lighting designs and visuals. This investment ensures Creative Technology can meet the dynamic needs of their clients across a broad spectrum of events, including concerts, corporate gatherings, theater productions, and live television broadcasts.
Andy Reardon, Managing Director of Creative Technology Middle East said: “I am thrilled about this significant investment in cutting-edge lighting technology. These state-of-the-art fixtures represent a new era for Creative Technology Middle East. With their unparalleled performance and versatility, we are poised to push the boundaries of lighting design for our clients across the Middle East. This marks an exciting step forward in our mission to redefine excellence in event production.”
Sam Connolly, Head of Lighting and Power at Creative Technology Middle East added: “I’m absolutely excited about this next step for Creative Technology’s lighting department. Adding the Rivale Profile and Wash to our Ayrton range is a game-changer, and being one of the first in the Middle East to have them is something we’re proud of. These fixtures, along with the Kyalami and its innovative laser engine, give us the tools to push creative boundaries even further and deliver truly exceptional lighting designs for our clients. This is a big leap forward in what we can offer.”
Sam Connolly, Head of Lighting & Power commented: “Working with Procom has been excellent due to their extensive inventory of lighting fixtures and deep understanding of our rental business needs, which made the entire procurement process smooth and efficient. Their attention to detail in service and exceptional availability of fixtures have been invaluable. We greatly value our close partnership with Procom and look forward to continuing this successful collaboration in the upcoming year.”
“We are pleased to see Creative Technology invest in Ayrton lighting products. This partnership reinforces our dedication to providing industry-leading solutions and support to our valued clients. We thank CT for their continuous trust in Procom and Ayrton,” said Charbel Zoghbi, Commercial Director at Procom Middle East.
