The latest addition to Saudi Arabia’s growing sporting credentials, the Riyadh 2023 World Combat Games saw more than 1,500 athletes from 120-plus countries compete in a range of combat sports and martial arts competitions. The event got underway with a grand Opening Ceremony that highlighted the cultural, historical, and artistic appeal of the host country and celebrated the outstanding skill and dedication of the competitors, paying particular attention to the para-athletes.
Tasked with delivering the Opening Ceremony was Riyadh-based TIME Entertainment. “With a major event such as the World Combat Games 2023 being hosted in Saudi Arabia for the first time, we shaped the story to reflect the core values of both the martial arts disciplines as well as the values of the hosting country that are strongly engrained within its DNA,” stated CEO, Obada Awad.
After working on some of Saudi Arabia’s highest profile events including the Opening Ceremonies for both Diriyah Season and Formula E, the company was ideally placed to take on the World Combat Games. “We’ve been established since 2012, but we have been focusing more on large-scale ceremonies over the past few years,” explained Awad. “As soon as the World Combat Games RFP crossed our desk, we were immediately interested, and we wanted to put our best team on it.”
Photos: TIME Entertainment
