Dubai is a city jam-packed with iconic buildings, from the Burj Khalifa and Burj Al Arab, to the Dubai Frame and Atlantis The Palm. The latest landmark to join this illustrious list is Atlantis The Royal – the brand-new ultra-luxury resort just a stone’s throw away from the original Atlantis property on the Crescent of the Palm Jumeirah. Anticipation for The Royal’s opening has been growing ever since ground was broken on the development some eight years ago, and by the time the building was finally ready to be inaugurated in January this year, excitement levels were well and truly off the scale.
Tasked with living up to the massive expectations was Condé Nast’s global creative agency, CNX, and Renato Basile Entertainment (RBE), who put on a grand opening evening befitting the occasion, featuring an exclusive performance from Beyoncé – her first live show since 2018 – along with a massive firework and drone show and afterparty sound-tracked by Swedish House Mafia.
“This is it. Our moment to unveil Atlantis The Royal as the world’s most ultra-luxury entertainment resort has arrived,” said Tim Kelly, Managing Director of Atlantis Dubai. “We’re delighted that global superstar Beyoncé was here to launch this extraordinary resort in an unforgettable way.”
Photos: Getty images for Atlantis the Royal
